HUM Nutrition created the world's first Celery Juice Gummies, which offer the key benefits of celery juice without the mess of juicing. Additionally, with juicing, fiber is lost and these gummies make up for this, and provide additional benefits. These gummies are supportive of gut and digestive health, as well as regularity.
The nutrient-packed vitamin supports the body's natural detoxification process and nourishes the gut microbiome with clinically studied FOS prebiotic fiber, plus Vitamins A, C, B6, K1, folate and chlorophyll. This daily green boost in gummy form supplies five grams of fiber per serving, and according to HUM Nutrition, "Consumers should begin to see improvements in regularity in about 14 days."
HUM's gummies are free from the Tricky 12, including artificial colors, sweeteners, flavors and preservatives.
What's Driving This Trend
- Digestive Health Gummies
- Opportunity for supplement and health companies to offer new forms of health boosting supplements in a convenient form for customers.
- Fiber-enriched Convenience Products
- The possibility of developing a variety of gummy-based convenience products enriched with fiber and other vitamins and minerals to support digestive and overall health.
- Alternative Juice-based Products
- Alternative products to traditional juices can offer a mess-free and convenient way for customers to consume nutrients, vitamins, and fiber in juice form.
Who This Affects Most
- Supplement Industry
- Developing innovative gummy-based supplements, especially those related to digestive and gut health can be an untapped opportunity.
- Functional Food Industry
- Including gummies fortified with fiber and prebiotics can be an application parallel to other functional foods that address digestive issues.
- Juicing Industry
- Formulating alternative digestive and gut-healthy products that are a less-mess option than traditional juice can be an opportunity for the industry.
