Cold-pressed juice company PRESS recently teamed up with five distilled spirit brands in order to prude what it's calling "London's 'Healthiest' Cocktail Menu.' The cocktail menu puts an unusual spin on cocktail drinks by pairing cold-pressed, raw and unpasteurised juices with spirits from Casamigos Tequila, Belvedere Vodka, Sipsmith, Albion Racing Club and Seedlip.
The health-focused cocktail menu will be offered through an in-store PRESS' London juice bar inside of the London branch of athletic apparel brand company Lululemon, offering a nourishing selection of alcoholic and non-alcoholic (in the case of Seedlip, which is a distilled non-alcoholic spirit) juice-based cocktails.
In recent years, consumers have taken an interest in cocktails and other alcoholic drinks that put an emphasis on health, rather than indulgence. These drinks offer the perfect blend of benefits, while also spotlighting alcohol as something to be enjoyed in balance with other healthy habits.