This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night
Laura McQuarrie — September 21, 2016 — Lifestyle
References: sprntrl & barmagazine
With the rise of healthy living, many cities have been overwhelmed with the arrival of juice and smoothie bars. Supernatural Spitalfields is a new one in London that sets itself apart from the rest by offering a variety of fresh juices and smoothies by day and moonlighting as a cocktail bar.
The cocktail bar will feature a variety of health-focused ingredients, such as cold-pressed juice mixers, kale bitters, as well as plant-based milks. The Supernatural Spitalfields Bar says that a few things visitors can expect include glasses rimmed with superfood powders, guarana-charged espresso martinis and coconut milk White Russians.
Many consumers who are choosing to limit their consumption of traditional alcohol products are turning to health-centric alternatives like these to amplify health benefits and reduce guilt.
The cocktail bar will feature a variety of health-focused ingredients, such as cold-pressed juice mixers, kale bitters, as well as plant-based milks. The Supernatural Spitalfields Bar says that a few things visitors can expect include glasses rimmed with superfood powders, guarana-charged espresso martinis and coconut milk White Russians.
Many consumers who are choosing to limit their consumption of traditional alcohol products are turning to health-centric alternatives like these to amplify health benefits and reduce guilt.
Trend Themes
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Healthy Alcoholic Beverages — The rise of healthy living has paved the way for the emergence of alcoholic juice bars, offering cocktails made with fresh juices and health-focused ingredients.
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Day-to-night Transformation — Juice and smoothie bars that transition into cocktail bars at night are a growing trend, appealing to health-conscious consumers who still want to enjoy alcoholic beverages.
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Health-conscious Alternatives — Consumers who are looking to limit their alcohol consumption are seeking out health-centric alternatives, such as alcoholic juice bars, that provide health benefits without the guilt.
Industry Implications
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Food and Beverage — The food and beverage industry can capitalize on the trend of alcoholic juice bars by offering health-focused ingredients and menu options to attract health-conscious consumers.
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Hospitality — The hospitality industry can take advantage of the day-to-night transformation trend by creating establishments that serve both healthy juices and smoothies during the day and innovative cocktails at night.
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Health and Wellness — The health and wellness industry can seize the opportunity presented by the rise of health-conscious alternatives, like alcoholic juice bars, by promoting the benefits of these drinks as a guilt-free option for those looking to reduce alcohol consumption.
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