Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Rainwater Blonde Beers

Amsterdam's 'Hemelswater' Rainwater Beer is Refreshing and Crisp

— July 27, 2017 — Eco
This June has been the wettest in recorded history in some parts of the Netherlands but that has only encouraged production of this rainwater beer.

Entrepreneurs in Amsterdam decided to take the city's rainwater and turn it into beer. Called 'Hemelswater: Code Blond,' the beer's co-founder Joris Hoebe describes the beer as a "bitter blond, like an IPA." He also says the beer is "fruity and soft." Curious guests recently ventured to the De Prael brewery in Amsterdam for a tasting of the rainwater beer.

Rainwater is collected at two huge tanks on the campus of the Amsterdam University of Applied Sciences. To promote cleanliness, the collected rainwater is ultra-filtered. Hoebe says that the rainwater may even be more clean than tap water because it is free from drugs and hormones.
Trend Themes
1. Rainwater Beer - Turning rainwater into beer presents an innovative solution for utilizing a readily available and sustainable water source.
2. Local Sourcing - Using rainwater collected from the local environment for beer production aligns with the growing demand for locally sourced ingredients and sustainability practices.
3. Alternative Brewing - Exploring alternative water sources like rainwater opens up new possibilities for breweries to differentiate themselves in a competitive market.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the trend of rainwater beer by offering unique and sustainable brews that resonate with environmentally conscious consumers.
2. Sustainable Agriculture - Rainwater beer production showcases the potential for sustainability in the agriculture industry by minimizing water waste and promoting resource efficiency.
3. Environmental Technology - Companies specializing in water filtration and purification technologies have an opportunity to collaborate with breweries to develop innovative solutions for processing rainwater into high-quality beer.
2.2
Score
Popularity
Activity
Freshness