Hail Hydro is a Session IPA with Hops Grown Indoors by AeroFarms
Laura McQuarrie — September 28, 2021 — Eco
References: gooseislandshop & businesswire
Hail Hydro is a new session IPA from Goose Island UK that features hydroponic hops grown indoors by AeroFarms. Representing the future of sustainable brewing, the beer is the latest to join Goose Island’s Impossible IPA series, which spotlights innovative hops and techniques.
At 4.7% ABV, the hazy IPA makes the most of AeroFarms' proprietary vertical farming technology platform and "methods that can yield up to 390 times greater productivity annually, while using up to 95% less water and zero pesticides versus traditional field farming." In terms of taste, the beer is said to be full of citrus flavors with hints of lemon and lime. Thanks to a QR code on the can, consumers can easily find out more about the growing indoor vertical technology.
At 4.7% ABV, the hazy IPA makes the most of AeroFarms' proprietary vertical farming technology platform and "methods that can yield up to 390 times greater productivity annually, while using up to 95% less water and zero pesticides versus traditional field farming." In terms of taste, the beer is said to be full of citrus flavors with hints of lemon and lime. Thanks to a QR code on the can, consumers can easily find out more about the growing indoor vertical technology.
Trend Themes
1. Hydroponic Hops - The use of hydroponic hops in beer production is a trend that is revolutionizing the brewing industry.
2. Vertical Farming - Vertical farming is becoming a trend in the agricultural industry, enabling higher productivity with less water and zero pesticides.
3. Sustainable Brewing - Sustainable brewing is a growing trend in the beer industry that focuses on environmentally-friendly production practices, making it an opportunity for innovative brewers.
Industry Implications
1. Brewing - The brewing industry can innovate by using hydroponic hops and sustainable practices to produce more environmentally-friendly beer.
2. Agriculture - The agriculture industry can take advantage of vertical farming to increase crop production while minimizing water usage and eliminating the need for pesticides.
3. Technology - The use of proprietary technology, such as AeroFarms' vertical farming platform, is an opportunity to disrupt both the agriculture and brewing industries with sustainable and efficient practices.
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