Artisanal food tastings take style cues from beer and wine flights
Implications - Moving beyond the realm of merely wine and beer, flight tastings are becoming more commonly offered as a way to indulge in the likes of hor d'oeuvres, desserts and other treats. This progression highlights the interest in dining experiences that serve to facilitate social interaction without being limited to a specific food or beverage type.
Workshop Question - How could you tweak the presentation of your product or service to uplevel the experience?
Trend Themes
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More Diverse Flight Tastings — Flight tastings are expanding beyond just wine and beer tastings and into a wider range of food and beverage types.
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Increased Interest in Artisanal and Bite-sized Foods — Consumers are displaying an increasing preference for artisanal and small, bite-sized, shareable food options.
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Growing Popularity of Fermentation-based Foods and Drink — Foods and drinks that rely on the process of fermentation are increasing in popularity, and businesses in this industry can take advantage of this trend.
Industry Implications
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Food and Beverage Industry — Businesses within the food and beverage industry can take advantage of the trend towards flight tastings by branching out into new types of tasting platters and sharing plates.
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Hospitality Industry — Hotels and restaurants can cater to the demand for artisanal, small, and shareable bites by introducing similar concepts to their menus.
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Homebrewing and Fermentation Industry — Businesses producing fermented foods and beverages can highlight the benefits and tastes of their products to take advantage of rising interest in the fermentation process.
