Category
Lifestyle
Assisted Choices
Trend cluster
Category
Divergent
Flight
Artisanal food tastings take style cues from beer and wine flights.
3.0
Trend score
Trend
What is the Divergent Flight trend?
Divergent Flight: Moving beyond the realm of merely wine and beer, flight tastings are becoming more commonly offered as a way to indulge in the likes of hor d'oeuvres, desserts and other treats. This progression highlights the interest in dining experiences that serve to facilitate social interaction without being limited to a specific food or beverage type.
Trend themes
Themes within the Divergent Flight trend
Three behaviours holding the trend together01
More diverse flight tastings
Flight tastings are expanding beyond just wine and beer tastings and into a wider range of food and beverage types.
02
Increased interest in artisanal and bite-sized foods
Consumers are displaying an increasing preference for artisanal and small, bite-sized, shareable food options.
03
Growing popularity of fermentation-based foods and drink
Foods and drinks that rely on the process of fermentation are increasing in popularity, and businesses in this industry can take advantage of this trend.
Industry implications
What the Divergent Flight trend means for industry
Where the trend changes the playbookFor
Food and beverage industry
Businesses within the food and beverage industry can take advantage of the trend towards flight tastings by branching out into new types of tasting platters and sharing plates.
For
Hospitality industry
Hotels and restaurants can cater to the demand for artisanal, small, and shareable bites by introducing similar concepts to their menus.
For
Homebrewing and fermentation industry
Businesses producing fermented foods and beverages can highlight the benefits and tastes of their products to take advantage of rising interest in the fermentation process.
Workshop question
How could you tweak the presentation of your product or service to uplevel the experience?
Trend signals
Trend signals for Divergent Flight
Trend score 3.0 out of 10, from popularity 47%, activity 35%, freshness 8%.
Popularity47%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Divergent Flight trend
4 featured examples from Mar 11, 2016 to May 13, 2017CategoryMarketing
Brewery Inspired Donut Bars
The Rebel Donut Bar Seeks to Offer Miniature, Artisan Treats
Opportunity for food and beverage businesses to stay on trend by offering unique and exclusive flavors, and miniature versions of their products for sampling purposes.
CategoryLifestyle
Boozy Ice Cream Flights
This Ice Cream Dish Celebrates St. Patrick's Day with Whiskey Flavors
Ice cream parlors can capitalize on the trend of boozy ice cream flights by offering a variety of alcohol-infused flavors and sample-sized portions.
CategoryLifestyle
Fermented Food Festivals
The New York City Fermentation Festival is the First of Its Kind
Fermentation festivals provide opportunities for food and beverage companies to showcase their products and inform visitors about the the process behind it.
CategoryLifestyle
Shareable Bite-Sized Meals
Slug and Lettuce Launched Expanded Its Small Plates Menu for Sharing
The shareable bite-sized meals trend provides an opportunity for the restaurant industry to adjust their menu offerings and tap into the growing popularity of sharing economy dini…
