Escapist Event

Brand activations tap into wanderlust

Implications - Technology has put adult consumers in a constant state of busyness, as it makes everything from professional tasks to family responsibilities immediately accessible. This high-stress situation creates a need for escapism, yet reinforces responsibilities. Branded activations that provide temporary escape alleviate the overwhelm in manageable doses, while establishing a positive relationship with consumers.

Workshop Question - In what ways can your brand provide a retreat-like experience to your consumers?
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
133,931 Total Clicks
Jan 16 - Nov 17
Warm
Art & DesignMarketing
Featured Examples
Brand-Curated Restaurant Experiences - Gaggenau's Bistro 1683 Celebrates the Brand's History
SCORE 6.9
Warm 7,710 Clicks Pub: May 9, 17
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
To celebrate its 333rd anniversary, the German home appliance brand Gaggenau created a high-end dining experience called ‘Bistro 1683.’ By combining the brand’s penchant for luxury... [More]
Fast Food Vacation Experiences - Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
SCORE 6.4
Warm 1,981 Clicks Pub: Oct 20, 16
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
To celebrate the launch of its Steak Doubledilla, Taco Bell Canada teamed up with Airbnb to treat one lucky fan and three friends to a one-of-a-kind ‘SteakCation.’ On Monday, October 17,... [More]
Vacation-Inspired VR Events - This Kayak Pop-Up Transported People to Miami Via VR
SCORE 5.4
Warm 9,826 Clicks Pub: Jan 20, 16
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Held on Blue Monday, the day science has determined to be the “saddest” day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to... [More]
Teleporting Pop-Ups - Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
SCORE 4.9
Average 1,782 Clicks Pub: Jul 13, 16
Teleporting Pop-Ups
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
In Hackney, London, Singa Beer is now hosting a multi-week street pop-up that gives people an authentic taste of Thailand. The ‘Singa Street Bar’ sets the mood with illuminated string... [More]
LEGO Vacation Home Campaigns - Airbnb and LEGO House are Sending One Family to a LEGO-Made Home
SCORE 4.5
Average 650 Clicks Pub: Nov 6, 17
LEGO Vacation Home Campaigns
Airbnb and LEGO House are Sending One Family to a LEGO-Made Home
Airbnb and LEGO House are teaming up to send one lucky family to Billund, Denmark, to spend the night in a luxurious 12,000-square-meter house made entirely from LEGO bricks. The house is... [More]
Croatian-Themed Sailing Events - This Air Transat Event Celebrated the New Direct Flight to Zagreb
SCORE 3.1
Mild 372 Clicks Pub: Jun 9, 16
Croatian-Themed Sailing Events
This Air Transat Event Celebrated the New Direct Flight to Zagreb
To celebrate its new direct flight to Zagreb, Croatia, Air Transat threw a luxurious event inspired by the Croatian tradition of sailing. With drinks, hors d’oeuvres and stunning views of the... [More]
Quantcast