Category
Art & Design
Oven Aesthetics
4.4
Trend score
Trend
What is the Escapist Event trend?
Escapist Event: Technology has put adult consumers in a constant state of busyness, as it makes everything from professional tasks to family responsibilities immediately accessible. This high-stress situation creates a need for escapism, yet reinforces responsibilities. Branded activations that provide temporary escape alleviate the overwhelm in manageable doses, while establishing a positive relationship with consumers.
Trend themes
Themes within the Escapist Event trend
Three behaviours holding the trend together01
Escape Room Brand Activations
Brands looking to provide temporary escape from high-stress situations can create branded 'Escape Rooms' that offer immersive, puzzle-solving experiences.
02
Virtual Reality Travel Events
Incorporating virtual reality technology into brand activations can offer consumers a taste of travel and transport them to different destinations, especially during cold winter months.
03
Themed Pop-Up Events
Themed pop-up events that offer authentic cultural experiences can transport consumers to different parts of the world, providing affordable and memorable experiences.
Industry implications
What the Escapist Event trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Using immersive brand activations to transport consumers to destinations before they even book accommodations can drive interest in travel and destination choices.
For
Event Industry
Creating unique and immersive brand activations that offer temporary escapes can drive interest and engagement in events, particularly ones connected to brands or products.
For
Tourism Industry
Developing virtual reality experiences for tourists, or incorporating virtual reality into events or locations can offer consumers an opportunity to experience and explore different destinations.
Workshop question
In what ways can your brand provide a retreat-like experience to your consumers?
Trend signals
Trend signals for Escapist Event
Trend score 4.4 out of 10, from popularity 61%, activity 63%, freshness 8%.
Popularity61%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Escapist Event trend
6 featured examples from Jan 21, 2016 to Nov 6, 2017CategoryMarketing
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
Luxury appliance brands can bring their high-end design and styling expertise to create bespoke dining experiences that reinforce their brand messaging.
CategoryMarketing
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
Fast food chains can partner with hospitality companies to offer unique vacation experiences to promote new menu items.
CategoryMarketing
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Using VR technology to offer virtual travel experiences and promote destinations.
CategoryMarketing
Teleporting Pop-Ups
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
This immersive outdoor experience presents opportunities for food and beverage companies to partner with beer brands, increasing market share and building customer engagement.
CategoryMarketing
LEGO Vacation Home Campaigns
Airbnb and LEGO House are Sending One Family to a LEGO-Made Home
The toy industry can explore new avenues by integrating customizable LEGO options into their product lines to tap into the trend of personalized play experiences.
CategoryMarketing
Croatian-Themed Sailing Events
This Air Transat Event Celebrated the New Direct Flight to Zagreb
Hotels and resorts can offer sailing packages, eco-friendly practices and all-inclusive deals to attract more customers and differentiate themselves from competitors.
