Escapist Event

Brand activations tap into wanderlust

Implications - Technology has put adult consumers in a constant state of busyness, as it makes everything from professional tasks to family responsibilities immediately accessible. This high-stress situation creates a need for escapism, yet reinforces responsibilities. Branded activations that provide temporary escape alleviate the overwhelm in manageable doses, while establishing a positive relationship with consumers.
SCORE 7.2
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Activity
Freshness
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Patterns
75,298 Total Clicks
Jan 16 - May 17
This Quarter and Warm
Art & DesignMarketing
Featured Examples
Brand-Curated Restaurant Experiences - Gaggenau's Bistro 1683 Celebrates the Brand's History
SCORE 8.5
This Quarter and Hot 2,400 Clicks Pub: May 9, 17
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
To celebrate its 333rd anniversary, the German home appliance brand Gaggenau created a high-end dining experience called ‘Bistro 1683.’ By combining the brand’s penchant for luxury... [More]
Vacation-Inspired VR Events - This Kayak Pop-Up Transported People to Miami Via VR
SCORE 6.1
Warm 6,402 Clicks Pub: Jan 20, 16
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Held on Blue Monday, the day science has determined to be the “saddest” day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to... [More]
Beer Street Festivals - Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
SCORE 5.8
Warm 685 Clicks Pub: Jul 13, 16
Beer Street Festivals
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
In Hackney, London, Singa Beer is now hosting a multi-week street pop-up that gives people an authentic taste of Thailand. The ‘Singa Street Bar’ sets the mood with illuminated string... [More]
Croatian-Themed Sailing Events - This Air Transat Event Celebrated the New Direct Flight to Zagreb
SCORE 3.9
Mild 250 Clicks Pub: Jun 9, 16
Croatian-Themed Sailing Events
This Air Transat Event Celebrated the New Direct Flight to Zagreb
To celebrate its new direct flight to Zagreb, Croatia, Air Transat threw a luxurious event inspired by the Croatian tradition of sailing. With drinks, hors d’oeuvres and stunning views of the... [More]
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