Experiential Beverage

Extravagantly topped iced beverages provide a hybridized dessert experience

Implications - Satisfying the desire for both Instagram-worthy treats and over-the-top iced beverage experiences, fast food brands are releasing an array of increasingly creative products that incorporate actual dessert components. This progression highlights that in addition to cheat day culture, consumers are willing to experiment with hyper-indulgent desserts based on the relationship between such experiences and social facilitation.
SCORE 5.7
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34,557 Total Clicks
Apr 17 - Jun 17
This Quarter and Mild
Featured Examples
Cheese-Topped Teas - Reguistea Offers Beverages Made With Unlikely Ingredients
SCORE 7.1
This Quarter and Warm 452 Clicks Pub: Jun 2, 17
Cheese-Topped Teas
Reguistea Offers Beverages Made With Unlikely Ingredients
Cheese-topped teas may just be the next beverage craze in North America, as the unlikely beverages have become increasingly popular in some Asian countries like Malaysia – as evidenced by the... [More]
Patriotic Coffee Creations - Starbuck's American Cherry Pie Frappuccino is Only Available in Japan
SCORE 7.5
This Year and Hot 733 Clicks Pub: Apr 6, 17
Patriotic Coffee Creations
Starbuck's American Cherry Pie Frappuccino is Only Available in Japan
Starbucks Japan has just revealed the American Cherry Pie Frappuccino and the Internet is going crazy over it. The drink was created as an homage to one of the most American foods ever, cherry pie.... [More]
Donut-Topped Milkshakes - This Peace Collective Drink Celebrates National Donut Day
SCORE 5.5
This Quarter and Warm 445 Clicks Pub: Jun 2, 17
Donut-Topped Milkshakes
This Peace Collective Drink Celebrates National Donut Day
‘Peace Collective’ in Toronto is offering a donut-topped milkshake that looks almost too good to drink. Peace Collective has named this sweet treat the D.R.E.A.M (Donuts Rule... [More]
Cake-Topped Blended Drinks - The Chocolate Cake Top Frappuccino is Available Only at Starbucks Japan
SCORE 4.3
This Quarter and Average 95 Clicks Pub: Jun 3, 17
Cake-Topped Blended Drinks
The Chocolate Cake Top Frappuccino is Available Only at Starbucks Japan
Blended beverages are often touted by many as being a liquid dessert, but the Chocolate Cake Top Frappuccino from Starbucks Japan aims to take things to the next level with this notion in mind. The... [More]
Crumble-Topped Yogurt Drinks - The KFC Japan Krushers Aloe & Muscat is a Sweet Drink with Texture
SCORE 3.6
This Quarter and Mild 120 Clicks Pub: Apr 25, 17
Crumble-Topped Yogurt Drinks
The KFC Japan Krushers Aloe & Muscat is a Sweet Drink with Texture
Now available for consumers in Japan to enjoy, the KFC Japan Krushers Aloe & Muscat is a new sweet drink option that combines many different flavors and ingredients to produce a truly unique... [More]
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