Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fast Flavor
Diffusion
QSRs seek to stay top of mind with packaged grocery store offerings.
3.3
Trend score
Trend
What is the Fast Flavor Diffusion trend?
Fast Flavor Diffusion: In an effort to win over hard to reach consumers and extend themselves as lifestyle brands to fans, quick service restaurant brands are launching packaged versions of fan favorite flavors making them available and visible in food retail spaces. This shift highlights the opportunity for all brands to expand their presence in consumers' lives by catering to new desires, such as that of replicating familiar experiences such as fast food indulgence at home.
Trend themes
Themes within the Fast Flavor Diffusion trend
Three behaviours holding the trend together01
Fast Food Grocery Store Offerings
QSRs are launching packaged versions of fan favorite flavors making them available and visible in food retail spaces, opening up the opportunity for all brands to expand their presence in consumers' lives by catering to new desires.
02
Fast Food Packaged Sauces and Spreads
Chains such as KFC and Krispy Kreme are venturing into the packaged goods market and selling pre-packaged products with flavors such as Honey Maple sauce and Caramel Macchiato coffee spread, indicating a great demand for these products and an opportunity for other chains to do the same.
03
Food Collections
Chains such as Pizza Nova are now offering collections of food items that are related to pizza and other popular Italian foods, providing consumers with flavorful and easily accessible pizza-making products, suggesting the possibility of other restaurants creating their own collections for consumers.
Industry implications
What the Fast Flavor Diffusion trend means for industry
Where the trend changes the playbookFor
Fast Food/Retail Industry
Fast food chains are venturing into the retail industry by offering packaged products to be sold as retail items in grocery and convenience stores.
For
Packaged Goods Industry
Fast food chains are selling pre-packaged products such as sauces and spreads, indicating a great demand for these products and an opportunity for other companies to enter the market.
For
Food Product Industry
Chains such as Pizza Nova are offering collections of food items that are related to pizza and other popular Italian foods, suggesting the possibility of other restaurants creating their own collections for consumers and opening up new opportunities in the food product industry.
Workshop question
What adjacent industry can your brand tap into in order to stay top of mind for your consumers?
Trend signals
Trend signals for Fast Flavor Diffusion
Trend score 3.3 out of 10, from popularity 56%, activity 34%, freshness 8%.
Popularity56%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fast Flavor Diffusion trend
5 featured examples from Jul 15, 2016 to May 27, 2017CategoryLifestyle
Chicken Sauce-Flavored Chips
The New Lay's Potato Chips Feature the Taste of Swiss Chalet Sauce
Snack food companies can capitalize on unique flavor profiles to attract and engage consumers.
CategoryLifestyle
Fast Food Sandwich Sauces
McDonald's Canada is Set to Launch Bottled Sauces in Spring
Fast food chains can explore opportunities in the packaged goods market by offering their popular sauces for retail sale.
CategoryLifestyle
Pizza Chain Food Collections
Pizza Nova Now Offers Its Own Range of Pizza-Related Foods
Food retail and distribution companies can offer a range of products that promote home cooking.
CategoryLifestyle
Bottled Fast Food Sauces
KFC is Now Selling Its Honey Maple Sauce by the Bottle
Bottling signature sauces and offering them for retail sale can provide a new revenue stream for fast food chains.
CategoryLifestyle
Caffeinated Hazelnut Spreads
Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
Food industry companies can look into creating innovative products such as caffeinated spreads to appeal to consumers' changing tastes.
