QSRs seek to stay top of mind with packaged grocery store offerings
Implications - In an effort to win over hard to reach consumers and extend themselves as lifestyle brands to fans, quick service restaurant brands are launching packaged versions of fan favorite flavors making them available and visible in food retail spaces. This shift highlights the opportunity for all brands to expand their presence in consumers' lives by catering to new desires, such as that of replicating familiar experiences such as fast food indulgence at home.
Workshop Question - What adjacent industry can your brand tap into in order to stay top of mind for your consumers?
Trend Themes
1. Fast Food Grocery Store Offerings - QSRs are launching packaged versions of fan favorite flavors making them available and visible in food retail spaces, opening up the opportunity for all brands to expand their presence in consumers' lives by catering to new desires.
2. Fast Food Packaged Sauces and Spreads - Chains such as KFC and Krispy Kreme are venturing into the packaged goods market and selling pre-packaged products with flavors such as Honey Maple sauce and Caramel Macchiato coffee spread, indicating a great demand for these products and an opportunity for other chains to do the same.
3. Food Collections - Chains such as Pizza Nova are now offering collections of food items that are related to pizza and other popular Italian foods, providing consumers with flavorful and easily accessible pizza-making products, suggesting the possibility of other restaurants creating their own collections for consumers.
Industry Implications
1. Fast Food/retail Industry - Fast food chains are venturing into the retail industry by offering packaged products to be sold as retail items in grocery and convenience stores.
2. Packaged Goods Industry - Fast food chains are selling pre-packaged products such as sauces and spreads, indicating a great demand for these products and an opportunity for other companies to enter the market.
3. Food Product Industry - Chains such as Pizza Nova are offering collections of food items that are related to pizza and other popular Italian foods, suggesting the possibility of other restaurants creating their own collections for consumers and opening up new opportunities in the food product industry.
