Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diplomatic
Media
Consumers seek non-partisan resources for news information.
3.7
Trend score
Trend
What is the Diplomatic Media trend?
Diplomatic Media: As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency.
Trend themes
Themes within the Diplomatic Media trend
Three behaviours holding the trend together01
Non-Partisan News
Media outlets earning trust by providing multiple perspectives to news
02
Awareness of Media Bias
Online tools encouraging more balanced and unbiased reading of news articles
03
Opinion-Expanding News Apps
New apps work to broaden readers' information sources and encourage them to check out alternative publications
Industry implications
What the Diplomatic Media trend means for industry
Where the trend changes the playbookFor
Media
More media outlets are being founded to provide diverse and non-partisan coverage
For
Technology
Tech companies are developing tools and platforms to combat fake news and media bias
For
Education
Education providers are recognizing the importance of media literacy and the ability to comprehend different viewpoints
Workshop question
What type of stance does your brand take when it comes to socio-political matters? How can you adapt this to better foster brand trust?
Trend signals
Trend signals for Diplomatic Media
Trend score 3.7 out of 10, from popularity 62%, activity 40%, freshness 8%.
Popularity62%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Diplomatic Media trend
4 featured examples from Nov 1, 2016 to Apr 8, 2017CategoryPop Culture
Political Social Media Comparisons
The Wall Street Journal Recently Released 'Blue Feed, Red Feed'
Opportunity for digital media companies to develop news aggregation platforms that offer more diverse and balanced content to combat the issue of biased social media feeds.
CategoryPop Culture
Opinion-Expanding News Apps
'Read Across the Aisle' Reminds Users to Read Alternative News Sources
The news aggregation industry has the opportunity to develop platforms that provide users with a balanced selection of news sources to combat biased information consumption.
CategoryPop Culture
Contradictory News Platforms
Current Affairs Website The Perspective Endeavors to Open Minds
The digital media industry can seize opportunities of creating empathetic and multi-perspective content and re-imagine how media content can be consumed.
CategoryPop Culture
Anonymous News Aggregators
'The Daily Mixer' Removes Bias by Hiding the Sources for News Articles
Disruptive innovation opportunity: Developing platforms that collect news articles from various sources and purposely hide the source information to challenge readers' biases.
