Celebratory Flavor

Birthday cake-flavored products highlight its new role as a standalone flavor

Implications - Following in the same vein as everything bagel in becoming a flavor in its own right, birthday cake is now an mainstream flavor offered in a variety of food and beverage categories. This shift highlights the comfort in familiar experiences such as shared celebrations and the ability to evoke the positive connotations of such events in exciting new flavor offerings.
SCORE 6.5
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48,179 Total Clicks
Jan 16 - Jun 17
This Quarter and Warm
Pop CultureLifestyleFood
Featured Examples
Special Edition Sesquicentennial Cereals - The Kellogg's Birthday Cake Froot Loops Celebrate Canada
SCORE 7.7
This Quarter and Hot 601 Clicks Pub: May 17, 17
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
Set to be available only in Canada, the Kellogg’s Birthday Cake Froot Loops are a celebratory product that commemorate Canada’s sesquicentennial (150th birthday) that’s taking... [More]
Dessert-Inspired Almond Spreads - Buff Bake's Almond Butter Spread Tastes Like Birthday Cake
SCORE 6.1
Warm 932 Clicks Pub: Apr 19, 16
Dessert-Inspired Almond Spreads
Buff Bake's Almond Butter Spread Tastes Like Birthday Cake
This protein-packed almond butter spread from Buff Bake is made with more than just dry-roasted nuts. The ‘Birthday Cake Almond Butter’ is also enhanced with premium ingredients like all-... [More]
Birthday Cake Chewing Gum - Project 7's Gourmet Gum is Inspired by a Classic Childhood Treat
SCORE 5.2
Warm 922 Clicks Pub: Jan 7, 16
Birthday Cake Chewing Gum
Project 7's Gourmet Gum is Inspired by a Classic Childhood Treat
Project 7’s gourmet gum range includes a birthday cake chewing gum flavor that is inspired by the classic childhood treat. The organic gum brand also carries a myriad of other tasty flavors... [More]
Birthday Cake-Flavored Sodas - This Sweet Soda is Designed to Taste Like Birthday Cake
SCORE 4.3
Average 637 Clicks Pub: Jan 12, 16
Birthday Cake-Flavored Sodas
This Sweet Soda is Designed to Taste Like Birthday Cake
Jones Soda is celebrating its 20th anniversary with a sugary-sweet drink that is designed to taste like birthday cake. While consumers can already purchase cake-flavored beer, cookies and breakfast... [More]
Cake-Flavored Chocolates - The New Birthday Cake Hershey's Kisses Celebrate the Brand's Anniversary
SCORE 4.1
This Year and Average 326 Clicks Pub: Sep 1, 16
Cake-Flavored Chocolates
The New Birthday Cake Hershey's Kisses Celebrate the Brand's Anniversary
In honor of its 109th birthday, Hershey’s has released new Birthday Cake Hershey’s Kisses. The tantalizing chocolates not only put a delicious twist on a classic flavor, but they also... [More]
Ice Cream Brand Beverages - The Sweet Offerings Cold Stone Creamery Hot Cocoas are Indulgent
SCORE 4.3
This Year and Average 304 Clicks Pub: Dec 23, 16
Ice Cream Brand Beverages
The Sweet Offerings Cold Stone Creamery Hot Cocoas are Indulgent
Those who can’t get enough of Cold Stone Creamery ice cream will find this new lineup of hot cocoas from a recent collaboration with Sweet Offerings to be an ideal option for the cold winter... [More]
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