In a twist to traditional Easter chocolate Eggs, Luxury is selling a familiar treat in a novel way.
Six egg-shaped milk chocolates are decorated and arranged to look as though they're sitting in a carton. But rather than just being a practical form of packaging, the carton-shaped base is an essential part of the dessert that's made up of creamy meringue, crunchy biscuit and chocolate that sits on an almond base. Unlike ordinary eggs that come in a carton, absolutely everything about this treat is edible. The Chocolate Eater Egg Box is sold through Iceland grocery stores.
For Easter this year, many brands are experimenting with chocolate in different forms, even if that means stepping away from some of the more traditional themes of the season.
What's Driving This Trend
- Non-traditional Easter Chocolates
- Creating alternative shapes and packaging for Easter chocolates provides an opportunity to appeal to consumers who are looking for something unique, while still celebrating the holiday.
- Edible Packaging
- Innovations in packaging, like using edible materials, can create a more sustainable and environmentally friendly option for companies while also offering a unique and memorable experience for consumers.
- Mixing Textures in Desserts
- Combining different textures and flavors in desserts, like meringue and biscuit, can create a more complex and exciting eating experience for consumers.
Who This Affects Most
- Confectionery
- Confectionery companies can experiment with new shapes and packaging styles that appeal to consumers while still celebrating traditional holidays.
- Packaging
- Packaging companies can explore edible and sustainable material options to offer an innovative and environmentally friendly alternative to traditional plastic packaging.
- Hospitality
- Restaurants and hotels can experiment with mixing textures and flavors in desserts to create a more memorable and unique dining experience for their customers.
