Rewe Supermarket's 'Rewe to Go' Format Prioritizes Grab-and-Go Solutions

 - Dec 8, 2017
References: rewe.de & retail-week
German supermarket chain Rewe is exploring the implementation of convenience-focused 'Rewe to Go' stores that emphasize quick service.

In the store, the supermarket is designed with sleek black counters and green accent colors, which tie into the visual merchandising scheme for fresh food.

One of the most standout features of the store is a "just in time" machine that counts the people coming through the doors and uses that data to prepare an appropriate amount of freshly baked goods. Inside the store, there are also clearly defined grab-and-go stations that are labeled with 'Drst?' and 'Hnger?’ to satisfy one's thirst and hunger. The store also features a 'Rewe Bio Haus,' featuring a wooden frame that defines the store's selection of natural, organic and vegan products.