Modernist Grunge Mania

Tastemaker pieces move beyond subtle reference to full 90s homage

Implications - With highly anticipated rereleases of cult footwear of the era and hard to acquire yet undoubtably covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers without the same accessibility are fast incorporating the aesthetic with the influx of unapologetically 90's pieces newly emerging from both brands of that era and savvy streetwear and skate brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture and it's incidental role in the acceleration of the nostalgia cycle in fashion, but also by being part of a movement forcing traditional fashion institutions consider alternative in a possible 'See Now, Buy Now," model.
SCORE 7.9
Popularity
Activity
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Megatrends
Patterns
205,935 Total Clicks
Dec 16 - Jun 17
This Quarter and Hot
Featured Examples
Cult Sneaker Reissues - The Nike Air Max 97 'Silver Bullet' Has Been Relaunched in the US and Europe
SCORE 8.7
This Quarter and V. Hot 1,519 Clicks Pub: May 16, 17
Cult Sneaker Reissues
The Nike Air Max 97 'Silver Bullet' Has Been Relaunched in the US and Europe
Released in the US in spring 2017 after a European launch limited to a handful of retailers at the end of 2016, the divisive Nike Air Max 97 ‘Silver Bullet’ has returned for a limited... [More]
Textured Jelly-Like Sandals - Rihanna's Puma 'Jelly Slides' Come in Three Different Colorways
SCORE 9
This Quarter and V. Hot 1,509 Clicks Pub: May 1, 17
Textured Jelly-Like Sandals
Rihanna's Puma 'Jelly Slides' Come in Three Different Colorways
Rihanna has been readying for summer in a big way this year, with fresh Creepers, a makeup line, and the limited-edition Jelly Slides being just a few of her most recent projects. The latter joins... [More]
90s Knitwear Editorials - James Long Directed the Lookbook for the New Iceberg Collection
SCORE 7.2
This Year and Warm 3,384 Clicks Pub: Dec 1, 16
90s Knitwear Editorials
James Long Directed the Lookbook for the New Iceberg Collection
For Fall/Winter 2016, a new Iceberg collection was unveiled, as was a lookbook that promotes some of its most unique pieces. Luke Story was the muse of the images—in which he looked very... [More]
90s Throwback Platform Sandals - Steve Madden Brought Back Its Slinky Shoes for the Summer
SCORE 7.8
This Quarter and Hot 1,095 Clicks Pub: May 12, 17
90s Throwback Platform Sandals
Steve Madden Brought Back Its Slinky Shoes for the Summer
The Slinky shoes from Steve Madden were a staple in the closets many fashion-forward consumers back in the 1990s, and a well-missed favorite in more recent times. In order to satisfy those... [More]
90s Toy Doll-Inspired Purses - This Polly Pocket Purse Honors the Legacy of the Tiny Dress-Up Toys
SCORE 8.4
This Quarter and Hot 1,319 Clicks Pub: May 31, 17
90s Toy Doll-Inspired Purses
This Polly Pocket Purse Honors the Legacy of the Tiny Dress-Up Toys
Starting June 8th, Truffle Shuffle will be stocking Polly Pocket purses on its website, which feature the classic branding of the toys that first became available in 1989. Contrasting the gold... [More]
Masculine Bandanna-Print Sandals - BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design
SCORE 5.2
This Quarter and Warm 160 Clicks Pub: May 26, 17
Masculine Bandanna-Print Sandals
BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design
BEDWIN & THE HEARTBREAKERS, a fashion label that’s based out of Tokyo, Japan, collaborated with Teva, a footwear brand that boasts highly functional styles that are also stylish, to create... [More]
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