Category
Fashion
Scaled Restraint
Trend cluster
Category
Modernist Grunge
Mania
Tastemaker pieces move beyond subtle reference to full 90s homage.
5.1
Trend score
Trend
What is the Modernist Grunge Mania trend?
Modernist Grunge Mania: With highly anticipated re-releases of cult footwear of the 90s era and hard-to-acquire yet undoubtedly covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers are incorporating this aesthetic with the help of both brands of that era, and savvy streetwear brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture, and contributes to the movement forcing traditional fashion institutions to consider alternative business models.
Trend themes
Themes within the Modernist Grunge Mania trend
Three behaviours holding the trend together01
90s Fashion Revival
Fashion-minded consumers are incorporating this aesthetic and contributing to the movement forcing traditional fashion institutions to consider alternative business models.
02
Cult Footwear Reissues
Nike Air Max 97 'Silver Bullet' and Steve Madden's 'Slinky' demonstrate the value of reintroducing cult footwear from past eras.
03
Collaborative Efforts
Collaborations between BEDWIN & THE HEARTBREAKERS and Teva, and Truffle Shuffle and Polly Pocket demonstrate the value of partnership in creating unique products with nostalgic appeal.
Industry implications
What the Modernist Grunge Mania trend means for industry
Where the trend changes the playbookFor
Fashion
The 90s fashion revival has created an opportunity for traditional fashion institutions to consider alternative business models.
For
Footwear
The reissue of cult footwear from past eras, such as Nike Air Max 97 'Silver Bullet' and Steve Madden's 'Slinky', demonstrates the value of reintroducing popular products and nostalgia for consumers.
For
Collaborative Design
Collaborations between brands, such as BEDWIN & THE HEARTBREAKERS and Teva, bring together unique strengths and create cross-appeal for consumers.
Workshop question
How can your brand better adapt to the changing dynamics of consumers' methods of purchase?
Trend signals
Trend signals for Modernist Grunge Mania
Trend score 5.1 out of 10, from popularity 68%, activity 79%, freshness 8%.
Popularity68%
Activity79%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Modernist Grunge Mania trend
6 featured examples from Dec 1, 2016 to Jun 1, 2017CategoryFashion
Cult Sneaker Reissues
The Nike Air Max 97 'Silver Bullet' Has Been Relaunched in the US and Europe
Footwear brands can tap into the nostalgia of the 90s era and reissue classic sneakers like Nike's Air Max 97 'Silver Bullet' to capture a dedicated consumer base.
CategoryFashion
Textured Jelly-Like Sandals
Rihanna's Puma 'Jelly Slides' Come in Three Different Colorways
Disruptive innovation opportunity in the fashion industry by creating and marketing unique and waterproof footwear collections.
CategoryFashion
90s Knitwear Editorials
James Long Directed the Lookbook for the New Iceberg Collection
Disruptive innovation opportunity: Introduce sustainable and eco-friendly manufacturing processes in the fashion industry to meet the demand for retro-inspired clothing.
CategoryFashion
90s Throwback Platform Sandals
Steve Madden Brought Back Its Slinky Shoes for the Summer
Disruptive innovation opportunity: Incorporate nostalgic items into current fashion collections to attract customers.
CategoryFashion
90s Toy Doll-Inspired Purses
This Polly Pocket Purse Honors the Legacy of the Tiny Dress-Up Toys
The fashion industry can capitalize on the nostalgia trend by creating more products that draw inspiration from popular toys and childhood memories.
CategoryFashion
Masculine Bandanna-Print Sandals
BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design
Disruptive innovation opportunity: Integrating functional and fashionable elements in clothing and accessories to cater to diverse consumer preferences.
