Aiducational

Health products integrate education into the use process

Implications - The wellness wave has created an influx of new health products, making it difficult for brand skeptics to identify which products are most trustworthy. Integrating education into product use alleviates this by establishing a positive brand-customer relationship. Furthermore, this positions the product as a catalyst for the overall betterment of the consumer.

Workshop Question - How could your brand clearly communicate the benefits or features of your products or services to better educate the consumer?
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
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54,305 Total Clicks
Apr 17 - Nov 18
This Month and Warm
LifestyleHealth
Featured Examples
Pro-Aging Skincare Collections - Well Within's Planted in Beauty Emphasizes Wellness and Beauty
SCORE 7.2
Warm 1,635 Clicks Pub: Jun 2, 17
Pro-Aging Skincare Collections
Well Within's Planted in Beauty Emphasizes Wellness and Beauty
Well Within’s organic, natural Planted in Beauty collection introduces products that emphasize the brand’s core belief that true beauty is tied to one’s lifestyle and nutrition... [More]
Sun Exposure Health Trackers - The La Roche-Posay My Skin Track UV Sensor Can be Clipped Anywhere
SCORE 8.6
This Month and V. Hot 705 Clicks Pub: Nov 20, 18
Sun Exposure Health Trackers
The La Roche-Posay My Skin Track UV Sensor Can be Clipped Anywhere
The La Roche-Posay My Skin Track UV Sensor is an advanced yet compact piece of technology for consumers that will constantly keep an eye on how much sun exposure you’re getting to prevent... [More]
Educational AR Toothbrushes - The New Brush Monster Adds AR Icons to Entice Regular Tooth Brushing
SCORE 6.6
This Year and Warm 631 Clicks Pub: May 15, 18
Educational AR Toothbrushes
The New Brush Monster Adds AR Icons to Entice Regular Tooth Brushing
The Samsung spinoff ‘Kitten Planet’ created the Brush Monster—an augmented reality enabled toothbrush that was made specifically for children. Through AR and smart sensors, the... [More]
Educational Electric Toothbrushes - The Oral-B Genius Pro 8000 Toothbrush Offers Real-Time Feedback
SCORE 4.4
Average 370 Clicks Pub: May 31, 17
Educational Electric Toothbrushes
The Oral-B Genius Pro 8000 Toothbrush Offers Real-Time Feedback
Dentists will often provide tips and tricks to maintaining good oral health that are promptly forgotten as soon as you leave the office, so the Oral-B Genius Pro 8000 electric toothbrush is... [More]
Scannable QR Wrappers - Zego's Snack Wrappers Use Codes to Show Results of Batch Tests for Allergens
SCORE 1.7
Untested 814 Clicks Pub: Apr 21, 17
Scannable QR Wrappers
Zego's Snack Wrappers Use Codes to Show Results of Batch Tests for Allergens
To give consumers an extra level of assurance on the safety of its allergy-friendly food products, superfood snack maker Zego is now rolling out snack wrappers with built-in QR codes that reveal... [More]
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