Category
Lifestyle
Assisted Choices
Trend cluster
Category
Aiducational
Health products integrate education into the use process.
4.3
Trend score
Trend
What is the Aiducational trend?
Aiducational: The wellness wave has created an influx of new health products, making it difficult for brand skeptics to identify which products are most trustworthy. Integrating education into product use alleviates this by establishing a positive brand-customer relationship. Furthermore, this positions the product as a catalyst for the overall betterment of the consumer.
Trend themes
Themes within the Aiducational trend
Three behaviours holding the trend together01
Educational Products
Integrating education into the product use process can establish a positive brand-customer relationship and position the product as a catalyst for the overall betterment of the consumer.
02
Transparency and Assurance
Providing transparency and assurance about the safety and quality of products through features like QR codes and real-time feedback can give consumers more peace of mind when using products.
03
Healthy Aging Products
Emphasizing wellness and natural ingredients in skincare products can cater to consumers aged 30 to 60 who prefer high-end, nourishing natural skincare items that celebrate healthy aging.
Industry implications
What the Aiducational trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry can leverage the trend of educational products and healthy aging products to cater to consumers who prioritize wellness and natural ingredients.
For
Consumer Electronics
The consumer electronics industry can capitalize on the trend of incorporating education into product use by creating more products that seamlessly integrate with mobile apps to educate and encourage users in a gamified way.
For
Beauty and Personal Care
The beauty and personal care industry can leverage the trend of transparency and assurance to provide more information to customers about the safety and quality of their products.
Workshop question
How could your brand clearly communicate the benefits or features of your products or services to better educate the consumer?
Trend signals
Trend signals for Aiducational
Trend score 4.3 out of 10, from popularity 64%, activity 56%, freshness 8%.
Popularity64%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Aiducational trend
5 featured examples from Apr 21, 2017 to Nov 20, 2018CategoryLifestyle
Sun Exposure Health Trackers
The La Roche-Posay My Skin Track UV Sensor Can be Clipped Anywhere
The wearable technology industry can capitalize on the demand for compact and user-friendly sun exposure trackers that offer real-time data and personalized recommendations.
CategoryFashion
Pro-Aging Skincare Collections
Well Within's Planted in Beauty Emphasizes Wellness and Beauty
Potential for disruptive innovation in the skincare industry by introducing high-end, nourishing natural skincare products for mature women.
CategoryLifestyle
Educational AR Toothbrushes
The New Brush Monster Adds AR Icons to Entice Regular Tooth Brushing
Disruptive innovation opportunity: Combine augmented reality technology with various industries to create immersive and educational experiences.
CategoryLifestyle
Educational Electric Toothbrushes
The Oral-B Genius Pro 8000 Toothbrush Offers Real-Time Feedback
The integration of technology in toothbrushes presents disruptive innovation opportunities for the dental care industry to offer more efficient and personalized oral hygiene solut…
CategoryMarketing
Scannable QR Wrappers
Zego's Snack Wrappers Use Codes to Show Results of Batch Tests for Allergens
Innovations in food packaging technology that integrate QR codes or other types of information provision can increase transparency and trust between consumers and brands.
