To give consumers an extra level of assurance on the safety of its allergy-friendly food products, superfood snack maker Zego is now rolling out snack wrappers with built-in QR codes that reveal important food safety information. Scanning these QR codes on the snack bar packaging reveals information on the individual batch tests for allergens and gluten, giving consumers with sensitivities more peace of mind when it comes to on-the-go snacking.
Rather than just placing the QR codes anywhere on the wrappers, Zego took care to integrate them seamlessly into the design of each snack wrapper package. On this design choice, Colleen Kavanagh, co-founder of Zego, says: "It was a metaphor for how the transparency is integrated into our company."
Why This Trend Is Growing
- QR Code Transparency
- QR codes on packaging that reveal food safety information, like allergen and gluten tests, provide a new level of transparency for consumers.
- Integration of Safety Information
- Integrating important safety information into the design of packaging offers a unique way for brands to communicate with consumers.
- On-the-go Food Safety
- Convenience-driven food products, such as snack bars, can benefit from providing quick and accessible food safety information to on-the-go consumers.
Industries Being Reshaped
- Food Packaging
- Innovations in food packaging technology that integrate QR codes or other types of information provision can increase transparency and trust between consumers and brands.
- Food Manufacturing
- Brands in the food manufacturing industry could take advantage of this technology to improve the safety and transparency of their products and differentiate themselves in the market.
- Allergy-friendly Food
- As allergy-friendly food products continue to grow in popularity, incorporating technology to communicate food safety information can provide a competitive advantage and improve consumer trust.
