Wellness Cross-Pollination

Brands host unique fitness events that cater to niche interests

Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers.
SCORE 5.2
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180,440 Total Clicks
Jan 16 - Jun 17
Warm
Featured Examples
Branded Fitness Park Pop-Ups - This Reebok Pop-Up Brings the Gym Outside in London
SCORE 6.6
Warm 15,191 Clicks Pub: Jan 22, 16
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
A new Reebok pop-up gym concept recently debuted in London’s Shoreditch Boxpark. The CrossFit obstacle course is an experiential activation that Reebok is calling ‘The Gym is Everywhere.&#... [More]
Athletic Collection Workout Launches - H&M Poland Held an Immersive Fitness Event in Warsaw
SCORE 4.6
Average 5,869 Clicks Pub: Mar 21, 16
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
H&M Poland recently held an immersive marketing activation in the form of a fitness event that helped promote the brand’s new athletic wear collection. Held at a high school gymnasium in... [More]
Fast Food-Branded Fitness Clubs - Shack Track & Field is a Workout Group Funded by Shake Shack
SCORE 5.5
Warm 857 Clicks Pub: May 26, 17
Fast Food-Branded Fitness Clubs
Shack Track & Field is a Workout Group Funded by Shake Shack
Shake Track & Field is a unique fitness club funded by fast food giant Shake Shack. The group hosts free runs, bike rides, and yoga class meetups, and encourages its members to get fit with... [More]
Fitness-Focused Writing Workshops - Toronto's Bond Running Recently Hosted an 5K Run for Writers
SCORE 3.6
Mild 361 Clicks Pub: May 26, 17
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
While most writing workshops involve creativity, a clear mind, and some inspiration, Bond Running’s recent event went one step further and ended with a 5K run. The fitness-focused event... [More]
Auto Shop Workout Classes - Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
SCORE 4
Mild 1,519 Clicks Pub: Jan 11, 16
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
Kwik Fit is an automotive servicing company in the UK that recently announced it will be finding creative uses for old tires with a new fitness course offered at the garage. The experiential... [More]
Immersive Cycling Programs - The IMAXShift Turns Exercise into an Enveloping Outdoor Experience
SCORE 3.8
Mild 979 Clicks Pub: Apr 19, 16
Immersive Cycling Programs
The IMAXShift Turns Exercise into an Enveloping Outdoor Experience
While IMAX might be a brand better known for its association with movies, the platform is expanding to incorporate exercising with an immersive cycling program that immerses consumers into outdoor... [More]
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