Wellness Cross-Pollination

Brands host unique fitness events that cater to niche interests

Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers.
SCORE 5.9
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134,622 Total Clicks
Jan 16 - Jun 17
This Quarter and Average
Featured Examples
Fast Food-Branded Fitness Clubs - Shack Track & Field is a Workout Group Funded by Shake Shack
SCORE 7.1
This Quarter and Warm 315 Clicks Pub: May 26, 17
Fast Food-Branded Fitness Clubs
Shack Track & Field is a Workout Group Funded by Shake Shack
Shake Track & Field is a unique fitness club funded by fast food giant Shake Shack. The group hosts free runs, bike rides, and yoga class meetups, and encourages its members to get fit with... [More]
Fitness-Focused Writing Workshops - Toronto's Bond Running Recently Hosted an 5K Run for Writers
SCORE 5.2
This Quarter and Warm 265 Clicks Pub: May 26, 17
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
While most writing workshops involve creativity, a clear mind, and some inspiration, Bond Running’s recent event went one step further and ended with a 5K run. The fitness-focused event... [More]
Auto Shop Workout Classes - Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
SCORE 4.6
Average 1,279 Clicks Pub: Jan 11, 16
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
Kwik Fit is an automotive servicing company in the UK that recently announced it will be finding creative uses for old tires with a new fitness course offered at the garage. The experiential... [More]
Immersive Cycling Programs - The IMAXShift Turns Exercise into an Enveloping Outdoor Experience
SCORE 4.5
Average 828 Clicks Pub: Apr 19, 16
Immersive Cycling Programs
The IMAXShift Turns Exercise into an Enveloping Outdoor Experience
While IMAX might be a brand better known for its association with movies, the platform is expanding to incorporate exercising with an immersive cycling program that immerses consumers into outdoor... [More]
Musical Hotel Fitness Programs - These Hard Rock Hotels Will Offer Musically Driven Workouts
SCORE 3.3
This Year and Mild 234 Clicks Pub: Sep 16, 16
Musical Hotel Fitness Programs
These Hard Rock Hotels Will Offer Musically Driven Workouts
The AIC Hotel Group is teaming up with fitness company Les Mills to offer immersive and engaging new hotel fitness programs as part of a collaboration with Hard Rock Hotel branches in Punta Cana and... [More]
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