These Hard Rock Hotels Will Offer Musically Driven Workouts

 - Sep 16, 2016
References: aichotelgroup & prnewswire
The AIC Hotel Group is teaming up with fitness company Les Mills to offer immersive and engaging new hotel fitness programs as part of a collaboration with Hard Rock Hotel branches in Punta Cana and Riviera Maya in Mexico.

These hotel fitness programs include body strength, interval training and cardio programs for all ages, with music setting the tone for the exercises to motivate clients. The music serves to pump customers up and motivate them, although a certified trainer is also always on hand to provide coaching and encouragement.

Hotel chains have been expanding their fitness and wellness programming in recent years, but few have come up with a project that is as innovative as that involving Hard Rock Hotels and Les Mills due to the fact that the musical aspect of this program is perfectly representative of the hotel's brand identity.