Searching through label after label for ingredients that might trigger allergies becomes a pain in no time, so the Ipiit app is designed to speed up that process. The iPhone and Android app brands itself as "the food ambassador", with an internal encyclopedia that knows the ingredients of nearly any product available on the shelves. With the app, users need not waste time in the supermarket reading through the ingredients of every product they purchase.
To use the Ipiit app, shoppers just open it up and use their smartphone camera to scan the barcode of whichever product they're interested in buying. The app can instantly read through the ingredients in that product, and it has an easy to read interface that immediately tells users whether the food is free of the specified allergens.