Composite Confection

Big snack brands reinvent grocery store sweets with a jolt of spicy flavor

Implications - Looking to satisfy the desires of thrill-seeking snackers and a growing online subculture of "junk food" aficionados, big snack brands have begun to launch spice-infused versions of confectionery favorites. This progression points to the influence of international cuisine and flavors on the collective North American palate, as well highlighting the influence of this new world of customer-driven food and beverage communities online.
SCORE 4.7
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35,328 Total Clicks
Sep 16 - Jun 17
This Quarter and Mild
LifestyleFoodDrinkingSocial Media
Featured Examples
Thai Pumpkin Ice Creams - This Jeni's Ice Cream Flavor Tastes of Thai Curry and a Seasonal Gourd
SCORE 5.4
This Year and Warm 487 Clicks Pub: Nov 5, 16
Thai Pumpkin Ice Creams
This Jeni's Ice Cream Flavor Tastes of Thai Curry and a Seasonal Gourd
One of the newest and most interesting Jeni’s ice cream flavors is ‘Thai Curry Pumpkin Ice Cream.’ This globally inspired autumnal frozen dessert urges people to “forget... [More]
Spicy Caramel Chocolates - Montezuma's Chocolate Balls are Enriched with Chilli and Peppercorns
SCORE 3.8
This Year and Mild 197 Clicks Pub: Sep 21, 16
Spicy Caramel Chocolates
Montezuma's Chocolate Balls are Enriched with Chilli and Peppercorns
Caramel may be frequently paired with chocolate, but these chocolate balls from Montezuma’s feature some unusual ingredient additions. The ‘Spicy Caramel Bombes’ feature a weather-... [More]
Sweet-and-Spicy Candies - Wrigley's is Releasing a New Line of Spicy Skittles
SCORE 5
This Quarter and Average 110 Clicks Pub: May 29, 17
Sweet-and-Spicy Candies
Wrigley's is Releasing a New Line of Spicy Skittles
Dubbed ‘Sweet Heat,’ the next candy to hit the market are spicy Skittles—a heated twist on the long-time candy favorite. The heated renditions of the popular sweets were... [More]
Spicy Candy Chews - 'Sweet Heat' is the Newest Starburst Candy Flavor
SCORE 3.8
This Quarter and Mild 73 Clicks Pub: May 25, 17
Spicy Candy Chews
'Sweet Heat' is the Newest Starburst Candy Flavor
Starburst candy is known for having a flavor that’s sweet and fruity, but the newest release from the brand will also have a spicy kick. The all-new Starburst Sweet Heat chews will be offered... [More]
Celebratory Spicy Iced Drinks - The Icee Mango Chili Lime Slushie Drink is for its 50th Anniversary
SCORE 3.6
This Quarter and Mild 67 Clicks Pub: May 30, 17
Celebratory Spicy Iced Drinks
The Icee Mango Chili Lime Slushie Drink is for its 50th Anniversary
The new Icee Mango Chili Lime slushie drink has been announced by the brand as a means of celebrating its 50th anniversary and offering a different kind of taste experience for avid fans or newcomers.... [More]
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