Big snack brands reinvent grocery store sweets with a jolt of spicy flavor
Implications - Looking to satisfy the desires of thrill-seeking snackers and a growing online subculture of "junk food" aficionados, big snack brands have begun to launch spice-infused versions of confectionery favorites. This progression points to the influence of international cuisine and flavors on the collective North American palate, as well highlighting the influence of this new world of customer-driven food and beverage communities online.
Workshop Question - What are the social influences that are impacting your consumer's preferences?
Trend Themes
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Spice-infused Confectionery — Big snack brands are launching spice-infused versions of confectionery favorites as a means to cater to a growing online subculture of 'junk food' aficionados and satisfy the thrill-seeking snackers.
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Global Flavor Influences — Big snack brands are incorporating international cuisine and flavors to satisfy the collective North American palate and respond to the changing food and beverage communities online.
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Hybridized Sweet and Spicy Flavors — The popularity of hybridized sweet and spicy flavors has created a market for novelty snack lovers and enthusiasts who enjoy audacious foods that keep their taste buds guessing.
Industry Implications
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Food and Beverage Industry — The food and beverage industry can incorporate international cuisine and flavors, offering a more diverse product selection.
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Confectionery Industry — The confectionery industry can offer more hybridized sweet and spicy flavors to cater to the popularity of audacious foods.
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Marketing and Advertising Industry — The marketing and advertising industry can benefit from using spicy flavors to create celebratory drink options for product launches or anniversaries such as Icee did.
5 Featured, 45 Examples:
91,603 Total Clicks
Date Range:
Sep 16 — Jun 17
Trending:
Mild
Consumer Insight Topics:
