Starburst candy is known for having a flavor that's sweet and fruity, but the newest release from the brand will also have a spicy kick. The all-new Starburst Sweet Heat chews will be offered in spicy-sweet flavors like Fiery Watermelon, Strawberry Mango, Flamin' Orange and Pipin' Pineapple. In the form of a bite-sized chew, these candies won't overwhelm consumers with too much spice, but they will offer just the right amount of heat to satisfy a desire for more complex candy flavors.
Alongside the new Sweet Heat Starburst flavors, Wrigley is also launching a Sweet Heat Skittles pack, which also gives classic fruit flavors a spicy twist. Many confectionery, snack and beverage brands are now experimenting with adding a hint of spice to existing products to add interest to consumers' favorite flavors.