Advantageous Subversion

Celebs spin unflattering memes into alternative revenue streams

Implications - Rather than acknowledging internet jokes made at their own expense outright, several savvy celebrities are spinning such situations by producing licensed merchandise of their own, a move that above all else, helps them reaffirm their agency. This intriguing shift demonstrates the potential opportunity to convey authenticity by re-channeling seemingly negative commentary into a moment of humurous self-deprecation between the brand and fans.
SCORE 6.4
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69,235 Total Clicks
Feb 16 - Jun 17
This Quarter and Warm
Featured Examples
Exclusive Mugshot Merchandise - Rapper Travis Scott Released a New T-Shirt with His Mugshot on It
SCORE 7
This Quarter and Warm 599 Clicks Pub: May 21, 17
Exclusive Mugshot Merchandise
Rapper Travis Scott Released a New T-Shirt with His Mugshot on It
Rapper Travis Scott has released mugshot merchandise celebrating his infamous arrest this past week. At a concert in Arkansas,Scott encouraged fans to rush the stage. This resulted in injuries and... [More]
Hater-Referencing Tour Tees - The Beyoncé Formation Tour Merchandise Calls Out Her Nay-Sayers
SCORE 5.8
Warm 763 Clicks Pub: Apr 28, 16
Hater-Referencing Tour Tees
The Beyoncé Formation Tour Merchandise Calls Out Her Nay-Sayers
There has already been much drama surrounding the cultural event known as the Lemonade visual album (which was released last weekend), but BeyoncĂ© is showing she ain’t sorry with her... [More]
Anti-Role Model Clothing - Rihanna's ANTI Concert Tour Merchandise Has Been Revealed
SCORE 4.1
This Year and Average 649 Clicks Pub: Jul 26, 16
Anti-Role Model Clothing
Rihanna's ANTI Concert Tour Merchandise Has Been Revealed
Rihanna’s new concert tour merchandise has been revealed and it plays on the artist’s previous statements about not being a traditional role model. With everything from hoodies and t-... [More]
Reality Star Nail Stickers - JamJarShop's Kim Kardashian Nail Art Celebrates the Star's Iconic Cry
SCORE 3.9
Mild 546 Clicks Pub: Feb 26, 16
Reality Star Nail Stickers
JamJarShop's Kim Kardashian Nail Art Celebrates the Star's Iconic Cry
This Kim Kardashian nail sticker set is available on Etsy’s JamJarShop and celebrates the reality star and mogul’s infamous cry face. Kim’s cry has been the subject of various... [More]
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