Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Upleveled
Preservation
The Boomer demographic engages in higher-end health management.
4.4
Trend score
Trend
What is the Upleveled Preservation trend?
Upleveled Preservation: Boomers have reached retiring age at a time when they have quite a bit of disposable income, creating a large generation of potential luxury consumers. Combining their pragmatic needs with a touch of luxury simultaneously provides tactical and emotional appeal. The convergence of function and style for Boomers can be seen within the health industry specifically, with potential applications beyond.
Trend themes
Themes within the Upleveled Preservation trend
Three behaviours holding the trend together01
Luxury Health Products for Baby Boomers
As baby boomers are reaching retiring age with a disposable income at their disposal, providing luxury health products can be of appeal to this generation.
02
Wearable Health Trackers for Seniors
Wearable health tracking devices designed with senior citizens in mind can help identify small changes in daily activities that can be precursors to serious health concerns and privacy can be maintained.
03
Holistic Health Supplements for Beauty
Consumers are turning to food and beverage products along with nutritional and dietary supplements to support not just their health, but also their hair, nails, and skin holistically.
Industry implications
What the Upleveled Preservation trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
Luxury health products for baby boomers, wearable health trackers for seniors, and holistic health supplements for beauty all have opportunities in the healthcare industry.
For
Technology Industry
Wearable health trackers for seniors and luxury anti-aging massagers have opportunities in the technology industry.
For
Beauty Industry
Holistic health supplements for beauty and luxury anti-aging massagers have opportunities in the beauty industry.
Workshop question
If you were to add a luxury element to your most functional products what would it be?
Trend signals
Trend signals for Upleveled Preservation
Trend score 4.4 out of 10, from popularity 68%, activity 56%, freshness 8%.
Popularity68%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Upleveled Preservation trend
7 featured examples from Aug 19, 2016 to Nov 9, 2018CategoryLifestyle
Drinkable Anti-Aging Shots
AETHERN's Beauty Supplement Takes the Form of an Easy-to-Drink Elixir
Beauty companies can create similar supplement products with specialized blends targeting skin health and beauty.
CategoryFashion
Comfort-Focused Walking Shoes
Samuel Hubbard Shoe Company Sells Stylish Shoes for Middle-Aged Men
Opportunity to introduce innovative comfort-focused shoes that meet the needs of consumers.
CategoryLife-Stages
Jewelry-Inspired Fitness Trackers
The CarePredict Tempo Keeps Track of Seniors' Lifestyle Patterns
Market potential for wearable manufacturers to target the senior market with health-tracking devices.
CategoryLifestyle
Luxury Anti-Aging Massagers
The PERBETE 24k Gold Facial Massager Evens Out Skin Tone and More
Companies in the beauty and personal care industry can take advantage of the rise of personalized skincare devices and innovative anti-aging technology to boost their product offe…
CategoryLifestyle
Connected Pill Caps
The Pillsy Cap Automatically Reminds Users to Take Their Daily Doses
Innovations in connected pill caps can revolutionize medication adherence and improve patient health outcomes.
CategoryLifestyle
Connected Aromatherapy Devices
The 'AromaCare' is Able to Connect to a User's Smartphone
Disruptive Innovation Opportunity: Integrate technology into the health and wellness industry to offer innovative solutions for relaxation and stress relief.
CategoryLifestyle
Preservative Collagen Shots
The 'BBGLO Skin Rejuvenation Collagen Drink' Supports Beauty & Health
Opportunity for beverage companies to tap into the collagen-infused drink market and cater to health-conscious consumers.
