Upleveled Preservation

The Boomer demographic engages in higher-end health management

Implications - Boomers have reached retiring age at a time when they have quite a bit of disposable income, creating a large generation of potential luxury consumers. Combining their pragmatic needs with a touch of luxury simultaneously provides tactical and emotional appeal. The convergence of function and style for Boomers can be seen within the health industry specifically, with potential applications beyond.

Workshop Question - If you were to add a luxury element to your most functional products what would it be?
SCORE 5.5
Popularity
Activity
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Megatrends
Patterns
66,643 Total Clicks
Aug 16 - Feb 18
This Year and Average
LifestyleHealthLife-StagesBoomers
Featured Examples
Comfort-Focused Walking Shoes - Samuel Hubbard Shoe Company Sells Stylish Shoes for Middle-Aged Men
SCORE 6.2
Warm 2,621 Clicks Pub: Nov 24, 16
Comfort-Focused Walking Shoes
Samuel Hubbard Shoe Company Sells Stylish Shoes for Middle-Aged Men
‘Samuel Hubbard Shoe Company’ brands its footwear as “un-sneakers.” While much of the men’s shoe market is devoted to style and form over function, Samuel Hubbard’... [More]
Jewelry-Inspired Fitness Trackers - The CarePredict Tempo Keeps Track of Seniors' Lifestyle Patterns
SCORE 4.9
Average 1,465 Clicks Pub: Aug 19, 16
Jewelry-Inspired Fitness Trackers
The CarePredict Tempo Keeps Track of Seniors' Lifestyle Patterns
Care Predict is a wearable manufacturer that offers health-monitoring devices that are wrist watch or jewelry-inspired. The user-friendly wearables are designed with the senior market in mind and... [More]
Connected Pill Caps - The Pillsy Cap Automatically Reminds Users to Take Their Daily Doses
SCORE 4.6
Average 865 Clicks Pub: May 2, 17
Connected Pill Caps
The Pillsy Cap Automatically Reminds Users to Take Their Daily Doses
Much of the hype surrounding IoT amounts to very impressive gimmicks, but the Pillsy cap is using that technology to foster aid in a crucial dimension of many people’s lives: medications. The... [More]
Connected Aromatherapy Devices - The 'AromaCare' is Able to Connect to a User's Smartphone
SCORE 3.9
Mild 2,429 Clicks Pub: Oct 19, 16
Connected Aromatherapy Devices
The 'AromaCare' is Able to Connect to a User's Smartphone
This aromatherapy device is able to better diffuse essential oils in order for users to gain the benefits of this relaxing form of therapy. The device was designed to be portable, so those who own... [More]
Preservative Collagen Shots - The 'BBGLO Skin Rejuvenation Collagen Drink' Supports Beauty & Health
SCORE 4
This Year and Average 423 Clicks Pub: Feb 16, 18
Preservative Collagen Shots
The 'BBGLO Skin Rejuvenation Collagen Drink' Supports Beauty & Health
At this year’s Winter Fancy Food Show, HealthVerve introduced its BBGLO Skin Rejuvenation Collagen Drink, which boasts bioactive collagen peptides that help to protect the body from harmful... [More]
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