Upleveled Preservation

The Boomer demographic engages in higher-end health management

Implications - Boomers have reached retiring age at a time when they have quite a bit of disposable income, creating a large generation of potential luxury consumers. Combining their pragmatic needs with a touch of luxury simultaneously provides tactical and emotional appeal. The convergence of function and style for Boomers can be seen within the health industry specifically, with potential applications beyond.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
48,725 Total Clicks
Aug 16 - Jun 17
This Year and Warm
LifestyleHealthLife-StagesBoomers
Featured Examples
Comfort-Focused Walking Shoes - Samuel Hubbard Shoe Company Sells Stylish Shoes for Middle-Aged Men
SCORE 7.1
This Year and Warm 1,688 Clicks Pub: Nov 24, 16
Comfort-Focused Walking Shoes
Samuel Hubbard Shoe Company Sells Stylish Shoes for Middle-Aged Men
‘Samuel Hubbard Shoe Company’ brands its footwear as “un-sneakers.” While much of the men’s shoe market is devoted to style and form over function, Samuel Hubbard’... [More]
Jewelry-Inspired Fitness Trackers - The CarePredict Tempo Keeps Track of Seniors' Lifestyle Patterns
SCORE 5.7
Warm 1,148 Clicks Pub: Aug 19, 16
Jewelry-Inspired Fitness Trackers
The CarePredict Tempo Keeps Track of Seniors' Lifestyle Patterns
Care Predict is a wearable manufacturer that offers health-monitoring devices that are wrist watch or jewelry-inspired. The user-friendly wearables are designed with the senior market in mind and... [More]
Connected Pill Caps - The Pillsy Cap Automatically Reminds Users to Take Their Daily Doses
SCORE 5.9
This Year and Warm 449 Clicks Pub: May 2, 17
Connected Pill Caps
The Pillsy Cap Automatically Reminds Users to Take Their Daily Doses
Much of the hype surrounding IoT amounts to very impressive gimmicks, but the Pillsy cap is using that technology to foster aid in a crucial dimension of many people’s lives: medications. The... [More]
Connected Aromatherapy Devices - The 'AromaCare' is Able to Connect to a User's Smartphone
SCORE 4.7
Average 928 Clicks Pub: Oct 19, 16
Connected Aromatherapy Devices
The 'AromaCare' is Able to Connect to a User's Smartphone
This aromatherapy device is able to better diffuse essential oils in order for users to gain the benefits of this relaxing form of therapy. The device was designed to be portable, so those who own... [More]
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