'Samuel Hubbard Shoe Company' brands its footwear as "un-sneakers." While much of the men's shoe market is devoted to style and form over function, Samuel Hubbard's un-sneakers put comfort and wearability over everything else.
Though such a stance shouldn't be considered bold when it comes to footwear, Samuel Hubbard's insistence on comfort is indeed a departure from the norm. To be sure, the footwear doesn't abandon style, with classic looks that are virtually indistinguishable from other stylish loafers. However, Samuel Hubbard shoes are far more lightweight and comfortable than competing brands.
The impetus behind a focus on comfort lies in the company's target market. Samuel Hubbard knows that for many baby boomers, walking is a key form of exercise, so providing a shoe that can handle long walks is essential.
Samuel Hubbard Shoe Company Sells Stylish Shoes for Middle-Aged Men
References: samuelhubbard & nytimes