At this year's Winter Fancy Food Show, HealthVerve introduced its BBGLO Skin Rejuvenation Collagen Drink, which boasts bioactive collagen peptides that help to protect the body from harmful free radicals and oxidative stress. The beverage is also said to offer other anti-aging benefits, such as improving upon the elasticity of the skin, maintaining healthy levels of skin hydration and reducing the appearance of wrinkles.
The drink is all-natural, as well as free from gluten, fat, sugar preservatives and additives, making the BBGLO Skin Rejuvenation Collagen Drink a first-of-its-kind ready-to-drink collagen shot.
Aging Baby Boomers and Gen X consumers are now turning to food and beverage products that promote the production of collagen for improved health and beauty.
Image Credit: HealthVerve
Key Themes Behind This Trend
- Collagen-infused Beverages
- Opportunity for companies to create innovative collagen-based drinks that offer health and beauty benefits.
- Anti-aging Skincare Products
- Potential for the development of new skincare products that utilize collagen to improve skin elasticity and reduce wrinkles.
- Clean Label Beverages
- Growing demand for natural and additive-free drinks, creating a market for preservative-free collagen shots.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to tap into the collagen-infused drink market and cater to health-conscious consumers.
- Health and Wellness Industry
- Potential for companies to develop collagen-based products that promote anti-aging and overall health benefits.
- Skincare Industry
- Market for anti-aging skincare products that incorporate collagen to target wrinkles and improve skin elasticity.
