Whimsical Spritzer

Playful booze branding creates light-hearted alcohol rituals

Implications - Engaging consumers visually and emotionally, alcohol packaging that is both imaginative and interactive offers opportunities to create new brand rituals around ready-to-drink beverages. Either through inspiring imagery or unusual packaging styles, beverage brands are enticing new consumers to try out their products based on visuals alone. Particularly useful for newer brands and products that doesn’t have a lot of online credibility yet, an enticing appearance draws in curious experience-seekers.

Workshop Question - If no one knew your brand, how could you engage new consumers through rituals?
SCORE 5.3
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77,102 Total Clicks
Sep 16 - Jun 17
Warm
Featured Examples
Sparkling Fortified Wine Cocktails - The HappyDown Cocktails Feature Artisanal Flavors
SCORE 7.3
Warm 1,652 Clicks Pub: May 19, 17
Sparkling Fortified Wine Cocktails
The HappyDown Cocktails Feature Artisanal Flavors
The craft alcohol market is showing little sign of slowing down with the HappyDown Cocktails being one of the latest options to be introduced in the UK. The sparkling canned cocktails are made using... [More]
Floral Wine Concepts - This Concept Wine Brand is Inspired by Tattoos and Gardens
SCORE 5.6
Warm 2,182 Clicks Pub: Sep 12, 16
Floral Wine Concepts
This Concept Wine Brand is Inspired by Tattoos and Gardens
This floral wine concept uses detailed illustrations to create branding that is both sophisticated and playful. The concept brand was created by a Toronto-based art director and graphic designer... [More]
Hand-Drawn Cocktail Packaging - The Chuculat Fresh Fruit Cocktails are Vibrantly Branded
SCORE 4.4
Average 1,490 Clicks Pub: Nov 23, 16
Hand-Drawn Cocktail Packaging
The Chuculat Fresh Fruit Cocktails are Vibrantly Branded
A number of consumers are shifting away from libations like beer and wine in favor of fruitier alternatives, which the Chuculat fresh fruit cocktails look to help satisfy. Packaged in pouches to... [More]
Ready-to-Drink Alcoholic Juiceboxes - BeatBox Beverages' Cartons are Portable, Single-Serve Sippers
SCORE 5.8
Warm 876 Clicks Pub: May 25, 17
Ready-to-Drink Alcoholic Juiceboxes
BeatBox Beverages' Cartons are Portable, Single-Serve Sippers
As well as offering its ready-to-drink wine by ‘The Box’ BeatBox Beverages is now introducing ‘The Mixtape’ as “the world’s first adult juice box.” The... [More]
Color-In Alcohol Gifts - This Gift Set Pairs a Bottle of Absinthe with Colored Pencils and a Book
SCORE 4.2
Average 952 Clicks Pub: Apr 26, 17
Color-In Alcohol Gifts
This Gift Set Pairs a Bottle of Absinthe with Colored Pencils and a Book
It is an annual tradition for the Pristop advertising agency to create a notebook to send out to its clients and employees, and for this year’s theme of “colorists,” the agency... [More]
Spirit-Based Advent Calendars - These Alcoholic Advent Calendars Feature Different Brands of Booze
SCORE 2.9
Mild 606 Clicks Pub: Dec 1, 16
Spirit-Based Advent Calendars
These Alcoholic Advent Calendars Feature Different Brands of Booze
The brand ‘Master of Malt’ provides alcoholic advent calendars that allow adults to get into the holiday spirit. Each calendar counts down to Christmas Day and features tiny servings... [More]
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