Playful booze branding creates light-hearted alcohol rituals
Implications - Engaging consumers visually and emotionally, alcohol packaging that is both imaginative and interactive offers opportunities to create new brand rituals around ready-to-drink beverages. Either through inspiring imagery or unusual packaging styles, beverage brands are enticing new consumers to try out their products based on visuals alone. Particularly useful for newer brands and products that doesn’t have a lot of online credibility yet, an enticing appearance draws in curious experience-seekers.
Workshop Question - If no one knew your brand, how could you engage new consumers through rituals?
Trend Themes
1. Whimsical Packaging - Innovative and playful packaging that creates new brand rituals around ready-to-drink beverages, drawing in curious experience-seekers.
2. Hand-drawn Branding - Using detailed illustrations to create sophisticated yet playful brand concepts that enhance packaging aesthetics, appealing to a more creative vision.
3. Artisanal Flavors - Utilizing unique and natural flavors and ingredients for a refreshing and exciting taste experience, setting itself apart from traditional alcohol selections.
Industry Implications
1. Alcohol Packaging - Businesses can innovate and disrupt the alcohol industry by creating imaginative and interactive packaging that engages consumers visually and emotionally.
2. Craft Alcohol - Craft alcohol manufacturers can benefit from utilizing natural, unique and artisanal flavors for a better-tasting and more appealing product, catering to a growing demand for healthier and natural alternatives to traditional alcohol selections.
3. On-the-go Alcohol - Marketers can target consumers desiring the convenience of on-the-go alcohol by creating single-serve, portable options that cater to outdoor use and enable easy storage and pouring for a hassle-free experience.
