Category
Lifestyle
Assisted Choices
Trend cluster
Category
Whimsical
Spritzer
Playful booze branding creates light-hearted alcohol rituals.
4.2
Trend score
Trend
What is the Whimsical Spritzer trend?
Whimsical Spritzer: Engaging consumers visually and emotionally, alcohol packaging that is both imaginative and interactive offers opportunities to create new brand rituals around ready-to-drink beverages. Either through inspiring imagery or unusual packaging styles, beverage brands are enticing new consumers to try out their products based on visuals alone. Particularly useful for newer brands and products that doesn’t have a lot of online credibility yet, an enticing appearance draws in curious experience-seekers.
Trend themes
Themes within the Whimsical Spritzer trend
Three behaviours holding the trend together01
Whimsical Packaging
Innovative and playful packaging that creates new brand rituals around ready-to-drink beverages, drawing in curious experience-seekers.
02
Hand-Drawn Branding
Using detailed illustrations to create sophisticated yet playful brand concepts that enhance packaging aesthetics, appealing to a more creative vision.
03
Artisanal Flavors
Utilizing unique and natural flavors and ingredients for a refreshing and exciting taste experience, setting itself apart from traditional alcohol selections.
Industry implications
What the Whimsical Spritzer trend means for industry
Where the trend changes the playbookFor
Alcohol Packaging
Businesses can innovate and disrupt the alcohol industry by creating imaginative and interactive packaging that engages consumers visually and emotionally.
For
Craft Alcohol
Craft alcohol manufacturers can benefit from utilizing natural, unique and artisanal flavors for a better-tasting and more appealing product, catering to a growing demand for healthier and natural alternatives to traditional alcohol selections.
For
On-The-Go Alcohol
Marketers can target consumers desiring the convenience of on-the-go alcohol by creating single-serve, portable options that cater to outdoor use and enable easy storage and pouring for a hassle-free experience.
Workshop question
If no one knew your brand, how could you engage new consumers through rituals?
Trend signals
Trend signals for Whimsical Spritzer
Trend score 4.2 out of 10, from popularity 57%, activity 60%, freshness 8%.
Popularity57%
Activity60%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Whimsical Spritzer trend
6 featured examples from Sep 12, 2016 to May 26, 2017CategoryLifestyle
Sparkling Fortified Wine Cocktails
The HappyDown Cocktails Feature Artisanal Flavors
Craft alcohol industry can capitalize on the trend by introducing sparkling canned cocktails with focus on artisanal, natural, and exciting flavors.
CategoryLifestyle
Floral Wine Concepts
This Concept Wine Brand is Inspired by Tattoos and Gardens
Disruptive innovation opportunity: Experiment with creative packaging and branding approaches within the wine and spirits industry to captivate consumers.
CategoryLifestyle
Hand-Drawn Cocktail Packaging
The Chuculat Fresh Fruit Cocktails are Vibrantly Branded
Opportunity for beverage companies to explore and expand their product offerings with fruit-based cocktails that cater to changing consumer preferences and offer a unique drinking…
CategoryLifestyle
Ready-to-Drink Alcoholic Juiceboxes
BeatBox Beverages' Cartons are Portable, Single-Serve Sippers
The alcoholic beverage industry can leverage the trend of ready-to-drink alcoholic juiceboxes to capture a larger market share and meet the demand for convenient and portable drin…
CategoryLifestyle
Color-In Alcohol Gifts
This Gift Set Pairs a Bottle of Absinthe with Colored Pencils and a Book
Alcohol retailers can explore the creation of unique gift sets that incorporate coloring books and personalized labels, offering a refreshing twist to traditional alcohol gifting.
CategoryMarketing
Spirit-Based Advent Calendars
These Alcoholic Advent Calendars Feature Different Brands of Booze
Opportunity for retailers to offer alcoholic advent calendars as a unique and festive gift option, attracting customers seeking novel holiday experiences.
