This floral wine concept uses detailed illustrations to create branding that is both sophisticated and playful.
The concept brand was created by a Toronto-based art director and graphic designer and features a red wine, a rose and a white wine -- all of which are labeled in French. The wine concept is titled 'Le Jardin,' which translates to The Garden in English and the packaging reflects this botanical inspiration. The concept wine brand is covered in paper packaging that is made up of intricately drawn flowers and plants, while the boxes the bottles come in feature similar illustrations.
This floral wine concept brand works to inspire and elevate the practice of packaging wines into something that requires a more creative vision.