The Portuguese wine company 'Pinhal da Torre,' enlisted 'Think Big Design' to create this multi-functional wine carrier for its brand.
The carrier comes in the form of a wooden box that features various laser cuts as well as the brand's logo on each side. The box is used to hold wines and when no longer needed for that function, the laser cuts can be punched out to form a wine holder as well as two coasters. The box itself is left largely intact and is still able to carry wines, while the small DIY holder can be used to display the wines before their consumption.
This unconventional wine carrier is highly functional and works to set a precedent for future designs relating to the transport of the popular alcoholic beverage.
Key Themes Behind This Trend
- Multi-functional Packaging
- Innovative designs for packaging products that can be repurposed for other functions can create value for consumers and reduce waste.
- Laser Cutting Technology
- Advancements in laser cutting technology can provide companies with new opportunities to create unique and customizable packaging.
- Sustainability-driven Design
- Eco-friendly packaging solutions tailored towards the transport of drinks can drive revenue while also being environmentally conscious.
Where This Applies
- Wine Industry
- Wine companies can utilize multi-functional carriers and packaging to create brand differentiation and appeal to environmentally conscious customers.
- Packaging Industry
- Innovative packaging solutions utilizing laser cutting technology and eco-friendly design can be applied to various industries such as food and beverage and shipping.
- Design Industry
- Design firms can provide value to companies by creating innovative packaging solutions that not only transport products, but also provide additional value to consumers through creative repurposing.
