It is an annual tradition for the Pristop advertising agency to create a notebook to send out to its clients and employees, and for this year's theme of "colorists," the agency decided to send out sets of unique alcohol gifts.
Although a book was still included as a central part of the gift, it took the form of a coloring book rather than a notebook. To go along with this, the agency also added a set of coloring pencils, as well as a bottle of absinthe with a label describing it as "Color Me Absynth.."
Inside the coloring book, those who receive the gift are invited to fill in outlined drawings of Pristop's home in Ljubljana, Slovenia, as well as illustrations of plants, candies and tea.
Key Themes Behind This Trend
- Coloring Book Gifts
- Creating unique alcohol gifts that incorporate coloring books as a central theme provides an opportunity to tap into the growing trend of adult coloring.
- Personalized Alcohol Labels
- Including personalized labels on alcohol gifts, such as the 'Color Me Absynth' label, allows for a more customized and memorable gifting experience.
- Interactive Brand Engagement
- Engaging recipients in interactive activities, like filling in outlined drawings of the agency's home and illustrations, creates a deeper connection to the brand and fosters creativity.
Where This Applies
- Alcohol Retail
- Alcohol retailers can explore the creation of unique gift sets that incorporate coloring books and personalized labels, offering a refreshing twist to traditional alcohol gifting.
- Publishing
- Publishers can capitalize on the trend of adult coloring by partnering with alcohol brands to create coloring book collaborations, providing a new and engaging experience for customers.
- Advertising and Marketing
- Advertising agencies and marketing firms can embrace interactive brand engagement by incorporating interactive elements and activities into their client and employee gifts, fostering creativity and brand connection.
