'TGC + A.S.P gin & tonic' is a limited-edition shirt wash that was created by Tangent Garment Care as part of a collaboration with shirt manufacturer Another Shirt Please.
Aside from being desirable as a minimalist fine wash detergent that's ideal for cleansing shirts, one of the most interesting features of the product is its branding. The fine shirt wash is scented with oil from juniper berries, which is what inspired the creative duo to name the laundry product after a classic highball cocktail drink.
Although many conscious consumers are now looking for a variety of home care and cleaning products that are feature simple and pure ingredient lists, they still want to be enticed by pleasing scents and standout ingredients such as juniper oil.
This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
Laura McQuarrie — November 9, 2016 — Marketing