The top November 2016 beauty products reveal a variety of different patterns with the most prominent being the expansion of inclusivity in the beauty industry, as well as the innovative use of technology in the industry.
Although far from being comprehensive enough, inclusive projects and campaigns in the beauty industry are continuing to rise as brands both large and small recognize that there are entire populations that are not being represented in their industries. This can be seen in CoverGirl's choice to enlist a male and a young Muslim woman to act as brand ambassadors for the company – both of whom were previously carving out their own spaces online as beauty influencers. This pattern can also be seen in smaller brands like 'Reversed Cosmetics' that are popping up and aim to create beauty products for people's who's skin tones are not often matched by larger brands.
The brand L'Oreal is providing hairstylists with the ability to learn from the best without having to travel in person or watch 2D YouTube videos. It is providing customers with free VR videos that teach them how to cut hair in 360 degrees – that the customers can watch as long as they have access to a VR headset,
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
