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Anti-Humidity Foundations

This 'Silk Foundation' is a Luxury Makeup from Pakistan

— October 28, 2016 — Fashion
Masarrat Misbah is a makeup brand in Pakistan and its 'Silk Foundation' is one of its more popular items.

The Silk Foundation comes in a range of colors, most of which have yellow undertones that are synonymous with the skin of Pakistani people. The product was designed for all skin types -- whether the person using it is dry, oily or a combination of both. The makeup has a natural finish and its most important feature is the fact that it addresses the skin concerns that are specific to the women of this region -- namely the ways in which humidity and heat determine how long their makeup lasts.

This foundation's ability to cater to a wide range of skin issues while remaining luxurious and natural allows it to target a large demographic in Pakistan.
Trend Themes
1. Cultural-inclusive Makeup - Brands can create inclusive makeup lines that cater to different skin tones and types across different cultures.
2. Climate-specific Cosmetics - Cosmetic companies can develop makeup that addresses specific skin concerns related to varying climates and geographical regions.
3. Natural Finish Cosmetics - Cosmetic brands can focus on creating natural finish makeup that provides a lightweight and breathable feel for all skin types.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the demand for climate-specific, inclusive and natural finish makeup products.
2. Fashion and Beauty - Companies in the fashion and beauty industry can create makeup and skincare products based on culturally-diverse preferences and geographic regions.
3. Beauty and Wellness - The beauty and wellness industry can promote natural finish makeup products that promote skincare benefits and cater to the needs of different skin types and tones.
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