The newest 'Rethink Breast Cancer' Initiative 'Give-a-Care' provides products with statements that patients and survivors of breast cancer can relate to, while offering perspective for the people who are trying to support those patients.
The Give-a-Care initiative has a range of 22 products in the form of makeup, cream, candies, foods and more. Products include a lipstick that says "you can take away my hair but you can never take away my lipstick" and a cream that says "my emotions are so out of whack that even my skin is being too sensitive hand cream." The statements on the products use humor to empower people going through the harrowing experience.
This Give-a-Care initiative produces products that are suited to the needs and lifestyles of individuals who are undergoing cancer treatments.
Key Themes Behind This Trend
- Cancer Awareness Products
- Creating products with empowering statements for cancer patients and survivors.
- Humor in Cancer Support
- Using humor as a tool to empower individuals going through cancer treatments.
- Tailored Products for Cancer Patients
- Designing products specifically for the needs and lifestyles of individuals undergoing cancer treatments.
Where This Applies
- Cosmetics
- Opportunity for cosmetic companies to develop cancer-awareness products with empowering messages.
- Pharmaceutical
- Opportunity for pharmaceutical companies to create personalized products for cancer patients that address specific treatment concerns.
- Support Services
- Opportunity for support service companies to incorporate humor into their offerings to empower individuals going through cancer treatments.
