Skin-Treating Highlighters

Onomie's Illuminating Eye Treatment Does Two Things at Once

The cosmetics brand Onomie has a highlighter called the 'A.C.E Illuminating Eye Treatment' that was designed to improve the appearance of skin whether it is being worn or not.

The product comes in two different shades -- a pink pearl created for people with light skin and a copper that was designed for people with darker, warmer skin tones. It offers a subtle glow similar to many other cream and liquid highlighters on the market. In addition to the immediate glow it offers, the product contains Vitamin C, Vitamin A and Vitamin E -- all of which provide benefits to the skin such as moisture, firming and brightening effects.

The Onomie highlighter is perfect for people looking to combine both short-term and long-term fixes when it comes to improving the appearance of their skin.

Dual-action Cosmetics
Dual-purpose cosmetics that offer immediate results and long-term benefits.
Skin-benefiting Makeup
Makeup products that contain skin-enhancing ingredients for improved skin health.
Multi-tonal Highlighters
Highlighters available in multiple shades to cater to diverse skin tones.

Sectors Adopting This

Cosmetics
Opportunity for cosmetics brands to develop products that enhance both appearance and skin health.
Skincare
Opportunity for skincare brands to integrate makeup products with skin-nourishing ingredients.
Beauty
Opportunity for beauty industry to cater to the diverse needs of consumers with multi-tonal highlighters.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 51%
Freshness 8%