The very nature of makeup products encourages women to act as an artist with their own face, which is an idea that the Kerri Cosmetic branding appears to play with. Putting hand-drawn lips as the main focus on the packaging, the Kerri Cosmetic branding is playfully focused on the possibilities that the product brings with it.
The packaging for Kerri Cosmetic is the work of Danielle Han and consists of various makeup products as well as clinical products that pertain to various skin treatments. Each packaging design and subsequent branding is fun and carefree in order to entice the consumer with fresh, modern products that are oriented towards their lifestyle. Depending on the product, the branding switches between being shaded like the product within or monochromatic for the clinical products.