In celebration of its #BeLegendary lipstick collection launch, which involves the release of 120 shades, Smashbox let consumers create a custom lipstick with 3D printing.
Fans of the brand were invited to try their hand at the #BeLegendary 120 Lipstick Matching Game online and select their favorite shade. From there, they received a code that would allow them to redeem a free 3D-printed lipstick with any purchase made.
To create their personalized Smashbox lipstick, consumers were able to choose hearts, stars, signatures and more to be applied as a print on a mirror compact. To apply the lipstick, the product can be transferred with a brush or one's fingers. The fact that these lip cosmetics are printed directly onto a mirror in unique shapes could mean that 3D printing has the ability to absolutely revolutionize the way makeup is packaged and presented to consumers.
Why This Trend Is Growing
- Personalized 3D Printing
- The ability to 3D print personalized lipsticks with unique shapes and designs presents an opportunity for customization in the beauty industry.
- Direct-to-product Printing
- Printing lipsticks directly onto mirrors suggests a disruptive innovation in packaging, allowing for innovative and customizable product presentation.
- Interactive Product Selection
- Using online interactive games to match lipstick shades and redeem 3D-printed products opens up possibilities for engaging and interactive shopping experiences in the beauty industry.
Industries Being Reshaped
- Beauty and Cosmetics
- The use of 3D printing technology to create personalized lipsticks has the potential to disrupt the beauty industry by offering unique and customizable products.
- Packaging
- Direct-to-product printing of lipsticks onto mirrors could disrupt traditional packaging methods by offering innovative and eye-catching presentation.
- E-commerce
- Using online games and interactive experiences to select and redeem 3D-printed products creates opportunities to enhance the online shopping experience and engage customers in new ways.
