Given all the creams, toners, oils and more that saturate the beauty market, many consumers end up finding themselves overwhelmed, not knowing which is the best fit for them or whether or not it will truly work -- which is where the Olay Skin Advisor comes in.
A web-based analyst tool, the Olay Skin Advisor uses artificial intelligence to assess a consumer's complexion -- pulling out useful and incredibly accurate information by comparing data to a mass selection of images with its 'Deep Learning' algorithm. In order to use it, consumers simply have to snap a relaxed-face selfie of themselves.
Next, they take part in a questionnaire so that the Olay Skin Advisor can get a better understanding of their daily routine to make sure that it offers a regimen that works specifically for them. Once their selfie is processed, the web-based analyst tool summarizes the areas that one might be able to improve on with its recommended products.