COCO Cocktails recently expanded its line of ready-to-drink canned cocktails with #POWER, which comes in a vibrant fruity flavor that's branded as a source of essential vitamins, minerals and electrolytes. The gluten-free, 100-calorie cocktail is made with OTS Orange Wine and all-natural, non-GMO ingredients such concentrated berry, grape and pomegranate juices, plus a refreshing, electrolyte-charged base of 70% coconut water. Although the product packaging resembles tall coconut water cans, as an alcoholic product, these canned cocktails are sold in packs of four.
The all-new #POWER COCO Cocktails product joins its existing #REFRESH RTD cocktail, which the brand calls "the world's first nutritious cocktail."
Many health-conscious consumers are now looking for flavorful alcoholic beverages with an emphasis on clean ingredients and additional benefits that provide more than just a light buzz.
What Makes This Trend Stand Out
- Vitamin-rich Canned Cocktails
- Opportunity to create more healthy and vitamin-rich canned cocktails for health-conscious consumers.
- RTD Nutritious Cocktails
- Opportunity to create more ready-to-drink cocktails with added nutrients for consumers looking for more than just alcohol.
- Functional Alcoholic Beverages
- Opportunity to create more alcoholic beverages with added health benefits and functional ingredients for consumers looking for a healthier drinking option.
Sectors Adopting This
- Alcoholic Beverages
- The alcoholic beverage industry can explore new ways to incorporate healthier ingredients and nutrients to attract health-conscious consumers.
- Ready-to-drink Beverages
- The ready-to-drink beverage industry can create more nutritious cocktail options to cater to consumers who want more than just a regular alcoholic drink.
- Health and Wellness
- The health and wellness industry can explore new ways to provide health benefits through innovative alcoholic beverages for a new and untapped market.
