Trend cluster
Category

Automatic
Assistance

Consumers increasingly look for a helping hand through on-demand apps.

On-Demand Drone LightsOn-Demand Education AppsOn-Demand Stylist ServicesOn-Demand Pet Health ServicesOn-Demand Insurance Providers

Trend

What is the Automatic Assistance trend?

Automatic Assistance: Already used to looking at their phones when they need to look something up, the next step for consumers is looking to their phones for help in real life situations, from styling advice to pet healthcare. On-demand services are gaining ground in the app world, allowing small businesses to connect with a vast network of consumers seeking their specific services, demonstrating the increasing amount of trust consumers have for the on-demand business model.

Trend themes

Themes within the Automatic Assistance trend

Three behaviours holding the trend together
01

On-Demand Services

On-demand services are gaining ground in the app world and demonstrating the increasing amount of trust consumers have for the on-demand business model.

02

Real-Time Assistance

Consumers are increasingly looking for real-time help in everyday situations through on-demand apps that use technology to connect them with professionals.

03

Digital Platforms

Digital platforms are revolutionizing the way we access services, enabling individuals to easily connect with professionals on-demand and get real-time help in a convenient way.

Industry implications

What the Automatic Assistance trend means for industry

Where the trend changes the playbook
For

App Development

Developing on-demand apps that provide real-time assistance in everyday situations is a burgeoning field with many opportunities for entrepreneurs and app developers.

For

Healthcare Services

On-demand healthcare services have the potential to improve access to healthcare professionals and provide real-time assistance to patients with urgent medical needs.

For

Insurance Providers

On-demand insurance providers are emerging as a solution to the challenges facing those involved in the sharing economy and representing a new frontier in the insurance industry.

Workshop question

What parts of your service could be streamlined to provide a more instantaneous service for consumers?

Trend signals

Trend signals for Automatic Assistance

Trend score 3.5 out of 10, from popularity 58%, activity 40%, freshness 8%.

Popularity58%
Activity40%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific