In order to make Convento da Glória's quality of product more evident to consumers, M&A Creative Agency worked to design a gold-embossed label to go over its bottles.
A total of three different labels were made by the creative communications agency, with each working to connote the unique sense of taste each of the Portuguese wine brand's flavors carry. M&A Creative Agency does this by using a variety of colors, with a deep chocolate brown covering the background on one label, whereas others sport a rich turquoise and a rosy beige hue.
The gold-embossed features remain the same on the latter two, however the 'Reserva' label includes it a bit more minimally. The typography used by M&A Creative Agency does much the same as the patterns featured on the gold-embossed label -- all of which aim to make clear Convento da Glória's expansive history and its constant strive towards excellence.
What Makes This Trend Stand Out
- Luxury Packaging
- The use of gold-embossed labels on wine bottles highlights the trend of luxury packaging, appealing to consumers seeking premium experiences.
- Customized Branding
- Creating multiple labels with unique colors and typography showcases the trend of customized branding, allowing brands to convey different messages and target specific consumer preferences.
- Heritage Marketing
- By emphasizing the expansive history and constant strive towards excellence, the gold-embossed wine branding taps into the trend of heritage marketing, connecting with consumers who appreciate tradition and authenticity.
Sectors Adopting This
- Wine and Spirits
- The wine and spirits industry can leverage luxury packaging and customized branding to elevate their products and create a premium brand perception.
- Creative Communications
- The creative communications industry can explore opportunities in designing personalized and visually appealing packaging solutions to enhance brand value for clients.
- Marketing and Advertising
- Marketing and advertising professionals can tap into the trend of heritage marketing, helping brands showcase their history and commitment to excellence through effective storytelling and branding strategies.
