As well as offering its ready-to-drink wine by 'The Box' BeatBox Beverages is now introducing 'The Mixtape' as "the world's first adult juice box."
The ready-to-drink 500-ml cartons offer a convenient individual and on-the-go alternative to the brand's five-liter boxed product. At 11% ABV, each concentrated Mixtape package contains the equivalent to three cocktail servings and is compared to being "almost a bottle of wine." However, since there is no glass integrated in the juice box-style package, it is also touted as being friendly for outdoor use.
These lively alcoholic drinks from BeatBox Beverages are being launched in two flavors, Blue Razzberry and Fruit Punch, each of which comes in a color-coordinated carton with a playful cassette-themed design.