Beatbox Beverages newly debuted the first drink in its Partner Series in collaboration with Oklahoma State University Athletics. Featuring the brand's Juicy Mango variety and images of Oklahoma State University's legendary mascot, Pistol Pete, this collaborative beverage offers a new experience of a fan-favorite flavor.
With its fun flavors, nostalgic essence, genuine passion for music and resealable packaging, Beatbox Beverages has quickly become a favorite among Millennial and Gen Z drinkers. Notably, according to Zech Francis, VP of Global Marketing at BeatBox, "Juicy Mango is our number one selling item at OSU Athletic events."
This limited-time Partner Series product is coming to the Boone Pickens Stadium, Gallagher-Iba Arena, Cowgirl Stadium, and O'Brate Stadium for the 2023 to 2024 athletics seasons for fans ages 21 and up to enjoy.
Key Themes Behind This Trend
- Resealable Packaging
- Beatbox Beverages' resealable packaging offers convenience and portability, making it a popular choice among Millennial and Gen Z drinkers.
- Collaborative Beverages
- The Partner Series collaboration between Beatbox Beverages and Oklahoma State University Athletics provides a new and exciting experience for fans.
- Fan-favorite Flavors
- Beatbox Beverages' Juicy Mango flavor has become a top-selling item at OSU Athletic events, attracting a loyal customer base.
Where This Applies
- Beverage Industry
- The success of Beatbox Beverages' Partner Series demonstrates the potential for innovative collaborations and unique flavors in the beverage industry.
- Sports and Events Industry
- The partnership between Beatbox Beverages and Oklahoma State University Athletics highlights the opportunity for brands to tap into the fan experience and enhance game day events.
- Catering and Hospitality Industry
- The introduction of the limited-time Partner Series product opens up opportunities for catering services and hospitality providers to offer exclusive beverage options that cater to specific events and venues.
