Trend cluster
Category

Instantaneous
Chore

On-demand services run errands for busy consumers.

On-Demand Maintenance AppsOn-Demand Laundry ServicesErrand-Outsourcing AppsOn-Demand Fuel ServicesOn-Demand Grocery Services

Trend

What is the Instantaneous Chore trend?

Instantaneous Chore: For consumers who are either too busy or otherwise inconvenienced every time they need to run an errand, there are a multitude of on-demand apps sprouting up to fulfill these niche needs. Saving consumers time, energy and even worry about potentially forgetting something, instant deliveries and services mean consumers don’t have to run out on their lunch breaks to get their laundry done or make a special trip for gas or milk. In a culture where the phrase "there's an app for that" increasingly rings true, instant gratification and hyper-convenience reign supreme.

Trend themes

Themes within the Instantaneous Chore trend

Three behaviours holding the trend together
01

Rapid On-Demand Services

The rise of on-demand services has seen an explosion of delivery apps, offering customers the ability to have anything from groceries to laundry completed quickly and effortlessly.

02

Digitized Maintenance Marketplace

Companies like ResQ are revolutionizing the way maintenance professionals find work by providing a platform for businesses to instantly connect with qualified technicians in their local area.

03

Blurring of Business Lines

Businesses are increasingly merging to form new innovative services, such as the Whole Foods and Amazon partnership which now allows for lightning-fast Whole Foods deliveries through Amazon Prime.

Industry implications

What the Instantaneous Chore trend means for industry

Where the trend changes the playbook
For

Delivery Services

Delivery services, from transportation to groceries, are now more efficient than ever thanks to the rise of on-demand options offering rapid service and personalized convenience.

For

Maintenance Industries

The maintenance industry is set to be disrupted by innovative technologies like ResQ, digitized marketplaces that connect businesses with local service providers to streamline repairs and maintenance.

For

Retail Industry

The retail industry is potentially up for a wave of mergers, acquisitions and radical new solutions as established businesses attempt to adapt to the rapid growth of digital competition, such as Amazon and Whole Foods.

Workshop question

What inconveniences does your consumer face and how can your product/service solve for those needs?

Trend signals

Trend signals for Instantaneous Chore

Trend score 3.8 out of 10, from popularity 53%, activity 52%, freshness 8%.

Popularity53%
Activity52%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Instantaneous Chore trend

7 featured examples from Jan 29, 2016 to Feb 12, 2018
On-Demand Maintenance Apps
CategoryBusiness

On-Demand Maintenance Apps

'ResQ' is a Digitized Maintenance Marketplace for Restaurant Repairs

ResQ's on-demand maintenance services cater to the needs of the restaurant industry, with potential to expand to other food and hospitality services.

On-Demand Laundry Services
CategoryBusiness

On-Demand Laundry Services

Mulberry's Laundry Offers Service in Minnesota and the Bay Area

The laundry industry has an opportunity to adopt on-demand, in-house staffing models like Mulberry's Laundry to reduce costs and improve customer satisfaction.

Errand-Outsourcing Apps
CategoryTech

Errand-Outsourcing Apps

This Task App Lets Students Post Paid Tasks For Other Students to Claim

The emergence of Taskloop-like platforms represents a disruptive force in the on-demand labor market, potentially challenging more traditional service providers by offering a low…

On-Demand Fuel Services
CategoryAutos

On-Demand Fuel Services

Booster Fuels Fills Your Car Up Without the Trip to the Gas Station

On-demand fuel services are disrupting traditional gas station models in the transportation industry, providing more convenient and flexible options for refueling vehicles.

On-Demand Grocery Services
CategoryLifestyle

On-Demand Grocery Services

Postmates 'Fresh' Offers a Convenient New Way to Order Groceries

Disruptive innovation opportunity: Transforming the e-commerce industry by incorporating on-demand grocery services that offer curated high-quality products and fast delivery.

On-Demand Razor Subscriptions
CategoryFashion

On-Demand Razor Subscriptions

'Gillette On Demand' Offers a Quick Razor Delivery Service

Razor manufacturers can capitalize on the trend of on-demand razor subscriptions by creating innovative subscription models and enhancing delivery services.

Rapid Grocery Deliveries
CategoryBusiness

Rapid Grocery Deliveries

Whole Foods Grocery Delivery is Now Handled Through Amazon Prime

With the recent acquisition of Whole Foods by Amazon, businesses in the grocery retail industry can explore new opportunities for partnerships and innovative delivery models in or…