The Dollar Shave Club's popularity has skyrocketed since it was first introduced to the market, and the large razor company Gillette has taken a cue from its competitor and introduced Gillette On Demand.
Once one of the most recognized brand for men's razors, Gillette is now seeing more competition from smaller companies that offer cheap luxury razors with the convenience of home deliveries. The brand decided to follow in those footsteps with Gillette On Demand, and offers blades that start at only $1. The razors are delivered to people's doors within 2-3 days, and they can either be reordered through a simple text or consumers can sign up for a subscription so that they are delivered regularly.
With small startups beginning to edge out larger brands due to their ability to make a big impact with a simple idea, larger brands now must themselves accommodate these fast-paced, niche business models.