Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Precious' Beer From Japan Boasts Skin-Improving Benefits

 - Apr 16, 2015
References: geek
This new beer, rightfully called Precious, enhances the beauty of those consuming it! Each can contains two whole grams of collagen. The collagen will give each consumer a natural-looking, healthy glow.

The Suntory brewery in Japan noticed an increase of consumers buying collagen-rich products for aesthetic values and jumped at the opportunity to draw in a larger market. Collagen isn't just for your lip injections, and although your body naturally produces it, the idea of drinking and gaining a more youthful glow seems like a win-win here!

WIth 5% alcohol content, this brew is currently only sold in Hokkaido. However, there is still no confirmed scientific data, nor a doctor confirmation on the actual benefits of the beer. Perhaps there will be evidence before this beer hit shelves in other countries.