This new beer, rightfully called Precious, enhances the beauty of those consuming it! Each can contains two whole grams of collagen. The collagen will give each consumer a natural-looking, healthy glow.
The Suntory brewery in Japan noticed an increase of consumers buying collagen-rich products for aesthetic values and jumped at the opportunity to draw in a larger market. Collagen isn't just for your lip injections, and although your body naturally produces it, the idea of drinking and gaining a more youthful glow seems like a win-win here!
WIth 5% alcohol content, this brew is currently only sold in Hokkaido. However, there is still no confirmed scientific data, nor a doctor confirmation on the actual benefits of the beer. Perhaps there will be evidence before this beer hit shelves in other countries.