Empathetic Fatherhood

Brands demonstrate understanding of the complex emotions around fatherhood

Implications - Taking a more genuine stance on marketing to men, brands are winning back the trust and loyalty of male viewers by acknowledging their humanity, rather than enforcing the overplayed macho stereotype. Particularly when taking into account new fathers and all of the complexities this new stage in life entails, male-targeted marketing is starting to take on a much more personable approach, demonstrating empathy and understanding that resonates with the modern male demographic.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
63,051 Total Clicks
Jul 16 - Jun 17
This Year and Untested
MarketingLifestyleLifeCommercials
Featured Examples
Deceptive Father's Day Campaigns - Gillette's 'Go Ask Dad' Ad Celebrates the Father-Son Relationship
SCORE 5.5
This Year and Warm 151 Clicks Pub: May 24, 17
Deceptive Father's Day Campaigns
Gillette's 'Go Ask Dad' Ad Celebrates the Father-Son Relationship
With Father’s Day only a few weeks away, Gillette is asking kids to stop turning to their phones for their most pressing queries, and go ask dad instead. To highlight this technological... [More]
Messy Father's Day Ads - Interflora's New Ad Looks at Father’s Day Through the Eyes of a Messy Son
SCORE 5.5
This Year and Warm 144 Clicks Pub: Jun 1, 17
Messy Father's Day Ads
Interflora's New Ad Looks at Father’s Day Through the Eyes of a Messy Son
With Father’s Day just around the corner, Interflora has debuted a new ad that tells the tale of one very messy son and his love for his dad. The ad begins by following a messy son as he... [More]
Dad-Centered Boxer Brief Ads - Bonds Shows Men Humorously Reminiscing on Their Pre-Baby Bodies
SCORE 4.7
Average 366 Clicks Pub: Aug 22, 16
Dad-Centered Boxer Brief Ads
Bonds Shows Men Humorously Reminiscing on Their Pre-Baby Bodies
Bonds, an Australian underwear brand, created a commercial to advertise its boxer briefs with the help of Melbourne-based advertising agency Clemenger BBDO. It begins with sorrowful piano playing... [More]
Award-Nominated VR Films - Google's Virtual Reality 'Pearl' Video May Win an Academy Award
SCORE 4
Mild 137 Clicks Pub: Feb 9, 17
Award-Nominated VR Films
Google's Virtual Reality 'Pearl' Video May Win an Academy Award
The ‘Pearl’ video is one of the 360-degree Google Spotlight Stories that has been shared to YouTube and what makes it particularly noteworthy is that it is an Oscar-nominated virtual... [More]
Personalized Fatherhood Campaigns - This Ad Negates Stereotypes of Incompetent First-Time Fathers
SCORE 1.5
Untested 71 Clicks Pub: Jul 22, 16
Personalized Fatherhood Campaigns
This Ad Negates Stereotypes of Incompetent First-Time Fathers
Johnson’s fatherhood campaign forgoes stereotypes about first-time fathers to show the reality—that new fathers can be and are highly involved in their newborns’ lives.... [More]
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