Bonds, an Australian underwear brand, created a commercial to advertise its boxer briefs with the help of Melbourne-based advertising agency Clemenger BBDO.
It begins with sorrowful piano playing in the background and a close-up of the branded boxer briefs on a man stirring a cup of tea. The camera then pans to show a room full of men wearing similar boxer briefs, who are all sitting in a circle in a serious meeting.
They consider their lives before their had children, telling each other what they remember of their pre-baby bodies and what kind of activities have led to their dad bodies. David Beckham is mentioned at one point, with all of the fathers discussing how unbelievable it is that he was out running without a shirt on a "week after childbirth."