Rad Dad subscription boxes are hoping to better integrate the paternal figure into the parenting conversation, by offering new fathers a monthly subscription box that's more than just a "survival kit" for raising a newborn. Each box contains a vast arrangement of dad-themed items that promote self-care, while encouraging a father to bond with his baby.
Some of the gifts include books and toys for the baby, in addition to dad-themed paraphernalia, like mugs and graphic tees. What separates this box from the rest is the emphasis it puts on self-care, as it encourages each consumer to take time for themselves with a curated selection of soaps, candles, ointments and more.
Image Credit: Rad Dad Box