With Father's Day only a few weeks away, Gillette is asking kids to stop turning to their phones for their most pressing queries, and go ask dad instead.
To highlight this technological barrier between fathers and their sons, Gillette created a clever ad titled 'Go Ask Dad.' The ad begins by stating that 84 percent of guys turn to their phone to answer their questions, while only 13 percent ask their dads. Each of the young men interviewed in the ad is then given a chance to test a personal assistant-like app that will answer their questions. In the end, the voice of the app is revealed to be the father of each young man.
The ad cleverly celebrates Father's Day by showing young men that the advice they can get from their dad is far more valuable than anything that they will find on their phones.