Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lifestyle
Canine
Human rituals are extended to cater to the needs of canine companions.
4.1
Trend score
Trend
What is the Lifestyle Canine trend?
Lifestyle Canine: A reminder of the ever-expanding nature of the pet accessories market, consumers seek to up the investment in the lifestyle of one's canine companions. This progressions speaks to the freedom with which contemporary consumers have to create their own realities, and additionally highlights the new expanded budgets many consumers are carving out for non-essential dog perks.
Trend themes
Themes within the Lifestyle Canine trend
Three behaviours holding the trend together01
Canine Lifestyle
Consumers are investing more in the lifestyle of their canine companions, upping the demand for non-essential dog perks.
02
Human-inspired Pet Products
Pet-friendly and human-inspired products are becoming increasingly popular, as consumers are looking to include their beloved furry friends in their favorite rituals and traditions.
03
Traveling with Pets
There is more focus on the importance of getting a pet passport for air travel and making travel with pets easy and effortless.
Industry implications
What the Lifestyle Canine trend means for industry
Where the trend changes the playbookFor
Pet Accessories
The pet accessories market is constantly expanding and more focus is being placed on innovative, non-essential pet products.
For
Pet Fashion and Apparel
Pet fashion and apparel is becoming increasingly popular, as owners are looking for trendy and stylish outfits for their pets.
For
Pet-friendly Tourism
Pet-friendly tourism is becoming increasingly important and there is more focus on making traveling with pets easy and comfortable.
Workshop question
How can you offer customization of your product or service that empowers and supports consumers in constructing these new lifestyles of their own choosing?
Trend signals
Trend signals for Lifestyle Canine
Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%.
Popularity57%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Lifestyle Canine trend
6 featured examples from Dec 6, 2016 to Jun 16, 2017CategoryLifestyle
Puppy Proposal Photoshoots
The Sebastian Loves Luna Engagement Album Showcases Canine Love
Photographers and videographers can explore offering pet photography services and expand marketing efforts towards pet owners.
CategoryLifestyle
Canine Streetwear Retailers
Pawkier's Clothing for Pets Draws Inspiration from Popular Brands
The pet retail industry can capitalize on the trend of canine streetwear by offering a wide range of stylish and branded apparel for pets.
CategoryLifestyle
Dog-Friendly Ice Cream Parlors
Don Paletto Makes Frozen Treats for Sharing with One's Pooch
The pet food industry can develop more natural and nutritious dog foods to cater to health-conscious pet owners who want to serve their pets with human-grade foods.
CategoryMarketing
Dog-Friendly Amusement Parks
Japan's Fuji-Q Highland is Letting Visitors Bring Pets to the Park
The pet products industry can take advantage of the growing demand for pet-friendly amusement parks by developing and marketing specialized pet products specifically designed for…
CategoryLifestyle
Pet-Friendly Photo Booths
More Than's 'Pet Paws-Port Photo Booth' Spotlights Travel with Pets
The Pet Paws-Port Photo Booth campaign and emphasis on pet passports for air travel showcases a growing trend in pet-friendly travel, creating opportunities for innovation in the…
CategoryLifestyle
Dog Treat Advent Calendars
This Festive Gift for Pets from Dogalogue Supplies Christmas Dog Treats
Pet products industry can explore creating a wider range of holiday-themed pet products to cater to the growing trend of including pets in holiday traditions.
